3 Unlikely Sales Lessons from PGA Pros

TBI is proud to announce a successful turnout at our inaugural TBI Open golf outing!

Agent partners, providers, customers, and TBI staff enjoyed a day filled with networking, golf, and some one-on-one time with eight PGA Pros. Beginning the day with golf clinics run by the pros, golfers were ready to test their new skills on the range. A little rain after the front 9 did not spoil the fun. We continued the event with networking and a Q&A/panel with the pros. Pros shared their most memorable moment in golf, their journey to becoming a pro, and their best advice. TBI Open 2015 Photo CollageHere is what we learned:

1. Success stories motivate. Interactions with Arnie Palmer, Jack Nicklaus, and other golf legends inspired pros just as success stories in business inspire us and drive action.
2. You will miss 100% of the shots you don’t take. It all comes down to execution, whether you are practicing from the sand trap or stepping into selling a new solution, a “hole in one” comes much easier with practice.
3. Understand your audience. Some of us required help with our drive, others were focused on putting. Nonetheless, personalized lessons were provided for all. These customized training sessions were a testament to the benefit of understanding your customer and helping them solve their problem.

Gale Sayers Foundation Logo

A special thank you goes out to all who purchased mulligans or pro shots. Proceeds will be donated to the Gale Sayers Foundation, a Chicago-based organization that supports K-12 schools, administrators, and teachers who are challenging the status quo by implementing successful technology-based learning models.

We would also like to extend our gratitude to the sponsors who made the event possible and the participants for making the event a success. We are inspired by all the ideas and advice that came from the time we spent together and cannot wait to make next year’s outing even better. We hope to see you again next year!

TBI Open 2015 sponsors


 About the Author

Emily Ball is a Marketing Coordinator at TBI. She supports strategic programs to cultivate leads, enhance agent and service provider relationships, and help propel sales. You can contact Emily at eball@tbicom.com or connect with Emily on LinkedIn.