Just twenty years ago, Unified Communications as a Service, otherwise known as UCaaS, referred mostly to voice solutions and was only seen as a replacement for traditional phone services. However, it has since transformed to include a suite of business communication solutions, including phone, email, voice messaging, and conferencing. As these tools are being utilized in a variety of industries and businesses, the UCaaS market is becoming more lucrative than ever.
With Techseen reporting that the UCaaS industry will be worth $37.85 billion by 2022, Channel partners need to begin taking advantage of this booming solution and leverage their chances to sell to customers. One way that they can do this is by utilizing cross-selling opportunities and incorporating UCaaS into their business proposals. Another way is by sharing the benefits of UCaaS solutions and how they are vital to a business’s success. Follow along as these benefits are discussed and learn how Channel partners can leverage this solution with customers.
Relying only on premises-based solutions is risky for companies, as they can be vulnerable to unpredictable circumstances including intrusion, natural disasters, and power outages. These can result in the loss of data, in addition to the crippling effects on their overall operations. However, with UCaaS solutions, there are a variety of redundancy options that can serve as a backup in their time of need. UCaaS systems combined with cloud solutions further eliminate the reliance on an individual location backup system while also providing greater protection of a company’s data integrity.
Risk mitigation has become a full-time job when protecting premises-based phone systems. From Toll fraud to DDoS (Distributed Denial of Service) attacks, the security requirements around protecting voice infrastructure have grown exponentially. UCaaS providers use top-of-the-line data centers with multiple layers of security safeguarding a business’s information. This is especially important for verticals that may need additional security to be HIPAA and PCI compliant.
Customers can also utilize UCaaS solutions to help safeguard their company from employees using BYOD devices; by utilizing the cloud system, IT departments can ensure that employees can access data only from a single, approved app using their personal devices, reducing the difficulty of managing several different applications. UCaaS can also reduce risks of unapproved file-sharing software or employees downloading data onto personal devices by requiring access via the cloud.
Businesses utilize a variety of applications such as CRMs, data storage and management systems, collaboration, and productivity tools. It can be difficult to manage so many different tools separately, which is why UCaaS is so essential. Integrated tools and apps can be accessed via a consolidated platform, helping to increase organizational efficiency. This also has the power to combine voice activity with customer information, vastly improving reporting and providing invaluable insights into employee behavior and productivity. Lastly, integration simplifies workflows and reduces IT workload, allowing employees to work faster, giving them time to focus on more pressing areas or projects.
People want the flexibility to work from anywhere at any time. UCaaS allows customers to use their desktop, laptop, tablet, and smartphone for conferences, instant messaging, and email. In addition, UCaaS solutions offer free calls and texts to domestic and international locations, resulting in significant cost savings. There are also project management tools that allow employees to assign tasks, send files or communications wherever they may be. As a result, companies can also hire across time zones, states, or even countries, widening their talent pool.
With on-site services, companies must invest a lot of time, money, and resources into keeping their systems up-to-date and secure. With the pay-per-use model of UCaaS services, companies can outsource this responsibility to UCaaS providers. Providers will manage the applications, provisioning, and maintenance for companies, while providing all the technical support, should issues arise. This frees up resources that can be allocated elsewhere within the company and makes UCaaS accessible to businesses that may not have the training or personnel to manage such services themselves.
The benefits of UCaaS cannot be overstated. From fostering collaboration between companies across the globe to reducing the number of resources and maintenance needed, UCaaS is a powerful, cost-effective tool for companies in various verticals. As the need for UCaaS increases, this booming market will only continue to grow, offering partners future opportunities.
Interested in learning more about UCaaS or need help in starting conversations with your customers on this solution? Take a look at TBI’s additional UCaaS resources:
ABOUT THE AUTHOR
Nefertari Bilal serves as TBI's Content Marketing Specialist. Raised in New York City, Nefertari moved to Chicago to complete her bachelor's degree in journalism at Northwestern University in 2020. An avid and curious writer, Nefertari is passionate about studying complex topics and explaining them in an engaging, impactful way. Her personal motto is, "feel the fear and do it anyway." In her spare time, Nefertari bakes keto treats, creates podcasts and short stories, as well as supports the local theater. You can reach Nefertari at firstname.lastname@example.org or connect on LinkedIn.