TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Denise Borel, from NEC.
Denise A. Borel is Marketing Manager, Sr. within NEC Corporation of America’s (NEC’s) Enterprise Technology Group. She brings a proven track record in all aspects of product marketing, management, and sales enablement along with expertise in various industries and vertical markets.
Denise has been in the information technology industry for 24 of her 30-year marketing career. In her 16 years with NEC, she has had various marketing roles all centered around providing product and channel marketing support for NEC’s wide range of technology solutions in North America. These range from unified communications platforms (on-prem & cloud) and all the applications supported on them, backup and recovery solutions (on-prem & cloud), to other various IT solutions. Denise was also instrumental in establishing and managing a channel marketing automation platform for NEC’s Channel Partners to utilize to effectively market to their customer base.
Prior to NEC, Denise held various positions at Nortel including Sales Development Senior Marketing Manager supporting new selling methodologies and culture, Strategic Marketing Consultant developing strategies and defining solutions to meet the needs of emerging service providers, Market Development Manager supporting the launch of a new services platform, and Sales Support Tools Marketing Manager providing marketing strategies and programs for new and existing products.
Before venturing into the telecom world, Denise worked for Quest Medical, Inc., a medical device manufacturer for a sophisticated Myocardial Protection System used in open-heart surgery, as an Associate Product Manager. Her responsibilities included all aspects of product management and marketing.
What do you love about your job?
I love that every day is different, along with the people that I work with! Each day offers new challenges and opportunities to work on a variety of projects which keeps things interesting and fast-paced. Also, I am blessed to work with a phenomenal team of colleagues, each bringing their own unique expertise. Work is so much more enjoyable when collaborating with a group of great, talented people that you also consider your friends. Additionally, it always helps to have great products to market, such as our UNIVERGE BLUE CLOUD SERVICES, and working for a company that is known globally for its technological innovations.
What do you like about working with TBI?
NEC is new to the TBI family and the interactions I have had so far have been great! I believe that NEC working together with TBI, both companies can be very successful in the long-term. I am excited that NEC’s UNIVERGE BLUE CLOUD SERVICES will receive more exposure in the marketplace as more agents choose to add it to their product portfolio and promote it to their customers.
“Whether you think you can, or you think you can’t – you’re right.” Henry Ford
This quote is so true. In everything that you do, if you believe you “can”, you can usually make it happen. Just like in “The Little Engine that Could”…I think I can, I think I can, I think I can… If you have the mindset that you can’t do something, then you will never succeed at doing it. It is important in life as well as with work, to look at every new challenge as an opportunity to learn something new. I have always had the attitude that if I didn’t know how to do something that was asked of me, I would take it upon myself to learn how to do it and get the job done.
What is a key tidbit you give to others?
Always believe in yourself! This is so important in life as well as work. Don’t be afraid to speak up and share your ideas and thoughts with others. Every individual is unique with their own thoughts and perspectives on things.
Favorite vacation/getaway destination?
The BEACH! Any beach! Love the water and the sound of the waves. The most relaxing place on earth.
Do you have a goal outside of your career that you'd like to achieve?
I would love to find more time to read good books. My preferences are historical novels and biographies. Also, I would like to get more involved with dog rescue-- although I would probably end up with more than the four dogs I already have!
Connect with Denise on LinkedIn.