TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Christine Rawlinson, from Interxion: A Digital Realty Company.
With over 20 years experience in Channel, working with well-known technology brands, Christine Rawlinson is now the Director of Partner & Alliances for EMEA North at Interxion, A Digital Realty company. Her expertise in building out successful Channel businesses brings her to her current role.
As one of the founders of the Global Channel Program for Equinix and having spent 10 years in a B2B Channel agency working with clients such as Microsoft and Symantec to drive millions of dollars of incremental business through a broad range of Channel initiatives, Rawlinson is a strong Channel player and an asset to a company that is in the early stages of its Channel journey.
What do you love about your job?
What I love about my job is the ability to create something compelling from scratch, to see a program or an initiative adopted by partners, whether they are Agents, MSPs, NSPs, SIs and Alliances. To illustrate the benefit of working with a company like mine provides great satisfaction, especially with the recent combination between Digital Realty and Interxion, we have the complexity of bringing together two organizations but fundamentally deliver a strong and compelling proposition to the market, which will be a game changer for companies that work with us.
What do you like about working with TBI?
Working with TBI helps us to extend our salesforce, and with the focus that TBI has put on educating their sub-agents, and putting resource behind supporting us, shows investment and enables streamlined opportunity management, which is a benefit to all involved - from the customer to the sub-agent - to the sales team on the ground supporting a bid.
"The greatest glory in living lies not in never falling, but in rising every time we fall." -
What is a key tidbit you give to others?
Always stand back from something to think about it first to keep in mind the bigger picture. There will always be implications of an approach and being aware of those will ensure a smooth passage.
Favorite vacation/getaway destination?
Italy has a big place in my heart, and I just love the food and the friendliness of the people!
Do you have a goal outside of your career that you'd like to achieve?
To climb a mountain for charity.
Connect with Christine on LinkedIn