6 Questions with Cynthia Caramico from Avaya

TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Cynthia Caramico, from Avaya.

Cynthia Caramico is an accomplished Channel Marketing Leader with 25+ years of success planning and executing channel marketing, lead generation, social campaigns, channel programs, and overall channel cloud strategies. Cynthia has been living in NJ most of her life and working at Avaya for 22 years. She possesses keen insight into partner and client perspectives, goals, and target audiences and recognized for cultivating and maintaining strong business relationships along with collaborating with management, vendors and internal teams to drive overall marketing efforts. Highly productive, creative, and resourceful and interpersonally engaging at all levels.

Cynthia has been honored with a number of awards including CRN’s Women of the Channel Award in 2018 along with exceptional performer and participant of the Avaya Growth Driver Incentive Program. In addition, a recipient of the Avaya cultural principles award three years in a row which recognizes the outstanding achievements by employees that demonstrate Avaya’s organizations five core principles- Simplicity, Accountability, Empowerment, Trust and Teamwork

What do you love about your job?

Avaya has built a whole new channel over the last 18 months, so the new part of it is enticing and interesting. My job is different every day and there is something exciting about that. Marketing can spark my inner creativity and there are always new processes to build, designs to craft, tools to use, and ideas to come up with.

What do you like about working with TBI?

TBI offers incredible support to their partners with the best-in-class resources for any sales agent to become successful and ramp to revenue quicker. Their marketing and sales enablement resources are unique and this makes it easy for their partners to succeed.

Favorite Quote: 

“Nothing is Impossible. The word itself says I’m Possible”  -Audrey Hepburn

What is a key tidbit you give to others? 

Before you respond, pause. Take a breath and wait 24 hours.

Favorite vacation/getaway destination? 


Do you have a goal outside of your career that you'd like to achieve?

To be a great mom every day


Connect with Cynthia on LinkedIn.