TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Kristen Koenig, from HarborShield Cybersecurity.
Kristen Koenig is the Director of Marketing for HarborShield Cybersecurity, where she manages the rapidly growing brand and channel marketing opportunities for cybersecurity solutions. She has over 10 years of experience in B2B marketing and selling in the IT/Cybersecurity industry. Having previously been on the selling side of business, it gives her a greater understanding of what partners need to be successful in supporting their client’s needs. Her main focuses are to build rapport with partners and their clients through effective marketing strategies and identify new opportunities for revenue streams.
Kristen holds a B.S in Communication & Information Design from SUNY Polytechnic University. In her free time, she enjoys spending time with her family and 3 dogs and is a board member for the Boys and Girls Club of the Capital Region.
What do you love about your job?
I love that my job allows me to touch every facet of our business, I am constantly learning. One moment I will be working on events and webinars and the next I’m knee-deep in marketing campaign data to determine how we can best support our clients and partners. Each day brings new opportunities for growth, and I think that is so important in a career. Working for a company that encourages you and allows you creative freedom is a breath of fresh air. It feels as though I get to work with friends and family and for that, I feel incredibly lucky.
What do you like about working with TBI?
Our relationship is fairly new but so far, the people. The TBI team has been incredibly responsive and proactive. It is easy to see their dedication to ensuring their partners are successful.
“Doubt kills more dreams than failure ever will” – Suzy Kassem
What is a key tidbit you give to others?
If you can’t get “it” out of your mind, take the risk and go for it. Too often people settle for the ordinary when extraordinary is right around the corner.
Favorite vacation/getaway destination?
I don’t think I can pick one, I love spending time at any beach but really enjoy trips to the mountains and being secluded. I am a huge advocate for day trips and seeing areas close by that aren’t often considered vacation spots but have their own unique draws.
Do you have a goal outside of your career that you'd like to achieve?
Connect with Kristen Koenig on LinkedIn.