TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Lori Phillips, from Digital Agent.
As the VP of Marketing for Digital Agent, Lori has worked to give the company the visibility it so richly deserves by focusing on product development and thought leadership.
Lori has worked in telecommunications for more than 20 years. Starting in affiliate sales at Fox Cable Networks, Lori learned that networking with top executives and asking lots of questions was key in creating killer sales and marketing strategies. She took those skills on to Comcast Sports Southeast to market college sports TV programming and then on to Charter Communications to work with retail partners in channel sales. She honed her sales skills at Comcast Business before moving to Digital Agent in a sales role. Seeing a need for more marketing at Digital Agent, Lori quickly transitioned into a marketing role and eventually took a seat at the leadership table as VP of Marketing.
What do you love about your job?
I love that my job allows me to touch every aspect of the sales and marketing process. From uncovering a need, to product development, to sales enablement and deployment. I get to work with every department within our company to see how each product impacts our team and client.
What do you like about working with TBI?
TBI thinks of everything. We’ve only been on board a few months but the roll-out has been seamless. I’m excited to see Digital Agent and TBI work together to bring excellent products and services to clients nationwide.
Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it. - Bruce Lee
What is a key tidbit you give to others?
Never stop learning new skills. The brain is a muscle that needs constant exercise, and learning something new is one of the best ways to stay sharp.
Favorite vacation/getaway destination?
I fell in love with the mountains as a child on a family trip to North Carolina. I have taken trips to the Rockies, Green Mountains, and Blue Ridge mountains, but my favorite mountain trip so far was in Canada. I traveled from Alberta to Banff and up the Icefields Parkway and was blown away by the landscape. The next cold mountain adventure will be Iceland!
Do you have a goal outside of your career that you'd like to achieve?
I trained in martial arts for several years in the past and had to take a break. My next personal goal is to get back on the mats and get my brown belt in Brazilian Jiu-Jitsu.
Connect with Lori on LinkedIn.