TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Nadine (Malek) Sarraf, from Prodoscore.
Nadine has over 10 years of SaaS product marketing experience in industries ranging from restaurant operations to healthcare to digital banking. She has held leadership roles in field marketing, marketing strategy, communications, and product management, and been on the agency side, as well as at startups and Fortune 500 companies.
In 2010, Nadine joined DTiQ’s management team to build a marketing department from the ground up. During that time, she managed the launch of the Company’s first customer management portal and real-time text message feedback system, while also working with the Executive Team to secure significant equity investment from BV Investment Partners.
Prior to joining Prodoscore, Nadine ventured into the financial space at MUFG, Union Bank, working first in marketing strategy for their digital banking platform, and then in product management for the public website.
Nadine earned her Master’s in Communication Management from the Annenberg School at the University of Southern California and holds a BS in Psychology with a minor in Communications from the American University of Beirut.
Recently, Nadine was chosen to join Chief, a network dedicated to driving women forward in positions of power.
What do you love about your job?
There’s a lot to love but I think what’s most rewarding about my job at Prodoscore is the opportunity to be a part of so many prevalent conversations. As a marketer, that means massive possibilities in the way of creativity, exploring new mediums, and utilizing diverse content. We’re so uniquely positioned in the market today as organizations everywhere tackle the return to work, so it’s a very exciting time to be a part of something that’s at the forefront of those considerations.
What do you like about working with TBI?
It has been such a pleasure working with the TBI team. They make the process incredibly easy and straightforward, and ensure that, as a partner, you understand all the steps, and are looped in along the way. When there’s so much going on it helps to work with a team that’s so organized!
“Don’t count the days, make the days count.” - Muhammad Ali
What is a key tidbit you give to others?
If I could share a piece of advice with others it would be to surround yourself with things and people that make you happy. Whether it’s your job, a significant other, or your exercise routine, none of it’s worthwhile if you don’t feel good about it. Life is far too short and unpredictable.
Favorite vacation/getaway destination?
The best vacation I have been on has to be the Maldives where I went with my husband for our honeymoon. It’s quite the trek but once you’re there it’s hard to find words to describe how beautiful and relaxing it is. We stayed for 7 days and could have spent an entire month. I’d go back in a heartbeat!
A little closer to home, I love Napa - I’ve been over a dozen times and it never gets old! There are always new wines and restaurants to explore.
Do you have a goal outside of your career that you'd like to achieve?
I’ve been talking about writing a book for a while and finally feel like I am clear on what I want to write about, so my goal is to actually start!
Connect with Nadine on LinkedIn.