TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Rachel Turkus, from NetFortris.
Rachel Turkus is a proven technology and channel marketing executive, supporting both service providers, vendors and partner organizations. Presently she is Senior Channel Marketing Manager for NetFortris, an award-winning end-to-end provider of managed cloud communications solutions and network services. At NetFortris, Turkus is focused on to-channel and through-channel marketing as well as strengthening go-to-market alignment with the provider’s national master agents. Previously, Turkus was director of marketing at Broadvoice and Lead Development manager at Packet Fusion.
Prior to joining the technology industry, Turkus spent a decade in the dot-com world in various sales, marketing, customer service and operations roles. She started as a customer service rep for an outdoor sporting goods company and quickly took over their customer service and sales management. At various times, she managed their sales teams, tech teams, marketing teams and international logistics. As a sales leader, she tripled the revenue in their dealer/independent reseller program and managed their relationship with the large box stores including Costco and Amazon. At the end of her tenure, she managed their dealer relationships, digital marketing efforts and technology teams.
What do you love about your job?
As simple as this sounds, I love connecting people and connecting with people. When I started in tech, I had a really hard time understanding all the products, capability and acronyms. Oh the acronyms in telecom! I love the fact I get to make these products and capabilities accessible and digestible to everyone.
What do you like about working with TBI?
I love the people. TBI has one of the friendliest and the same time knowledgeable teams I work with. They are always open to talk, throw ideas together and push out
The one I thing I tell my sons all the time is “be the best for the team, not the best on the team.” I am not sure who said that. When you have two hyper competitive kids, we often have to put things in perspective. As for a personal quote that I have tried to live by in 2021 “You can often change your circumstances by changing your attitude.” Eleanor Roosevelt. One of my personal heroes.
What is a key tidbit you give to others?
The last year has really changed that for me. At the height of the pandemic, I had a female leader who knew I was struggling with working and having my kids with me told me that before the pandemic no one even knew she had kids and that was the way I should conduct myself as well. Her advice did help me, but not in the way she intended. It made me go in quite the opposite direction. I would tell someone in general to have their life, make it a part of who they are and bring that into their world. Have the artwork from your kids behind you in your zoom call, the pics of your dogs, the medals from your 5Ks. Whatever makes you happy bring that into your daily life and make that part of who you are all the time. We are all right now doing the best we can. And connecting on a human level is more important than anything else. Which is probably why I like that Eleanor quote so much. Your attitude is what is important, not theirs.
Favorite vacation/getaway destination?
Cabo. Give me a swim up bar and a good book where my cell phone doesn’t work!
Do you have a goal outside of your career that you'd like to achieve?
I would like to finish one of the 7 or 8 books I have started to write.
Connect with Rachel on LinkedIn.