1. Get an email tool
There are several different tools you can use, but if you’re looking for something free, we recommend Mailchimp for its ease-of-use and ability to design visually appealing emails without needing any design chops.
Additionally, TBI partners have access to Partner Marketing Center (PMC). This marketing automation tool has pre-loaded content that you can customize to your liking and then distribute to your customers and prospects. There are options to run agnostic solution campaigns or vendor-specific campaigns, with new, fresh campaigns added regularly.
2. Leverage TBI’s end-user facing collateral
All TBI partners can access the Knowledge Base which includes white-labeled content that you can customize with your logo and contact information. The documents we store here consist of provider highlights, ebooks and playbooks. These are great to leverage for in-person meetings, email campaigns and even website content.
3. Manage your database with a CRM
To effectively market to your customer lists, segmentation is key. CRMs can help you with database management and proper segmentation to ensure you are marketing to customers about topics they care about. Some low-cost CRM options include:
4. Include a lead capture form on every page of your website
Lead capture forms (or call-to-actions) give website visitors a way to contact you and allows you to drive and track inbound leads.
Our PMC tool includes landing pages and forms in the drafted campaigns that will help direct visitors back to you and generate more conversations.
5. Set up an accurate Google ‘My Business’ page
One of the most important aspects of a small business is being discovered by new prospects and setting up a Google ‘My Business’ page is the easiest way to be found. Get started here.
6. Get involved in social media
Social media is a very effective and free public relations tool. In the Channel business, it is essential to have your business on LinkedIn, but Twitter and Facebook are a close second and third. Click to download our LinkedIn training.
PMC also offers social posts on a specific time line in relation to the emails being sent out in the campaign. We have populated suggested posts and dates they should go out but there is also the option to adjust the text and send dates as you see fit.
7. Start blogging
Sharing content on a blog is another way to boost your Google rankings and to improve your site’s Search Engine Optimization (SEO). Start small, posting a new blog at least once a month. Make sure to share it socially for even more traffic to your site. You can repurpose our white-labeled documents for blog posts, too.
If you want to learn more about any of the tips covered in our Marketing 101 series, email firstname.lastname@example.org or download our Marketing 101 Ebook.
ABOUT THE AUTHOR
As Digital Marketing Manager at TBI, Amanda is responsible for creating and writing engaging content and assisting with internal and external communications programs. She manages a portion of the digital marketing efforts for both the TBI and Omni Center teams, including social media strategy and execution. You can reach Amanda at email@example.com connect with her on LinkedIn.