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This article was originally published on the 8x8 blog.

Chat, email, phone, slack, text, tweet. The communications preferences of individuals are as diverse as the tools themselves. And while I run a business dedicated to helping organizations and people communicate more efficiently, I am also a user. Which means I know how painful it is to manage the ever-increasing volume of channels. I also know the productivity impact on businesses that don’t help their workers manage these channels efficiently.

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Businesses of all sizes have employees, teams and departments that engage with both internal and external customers on a regular basis. Whether a new business or one already running a 24x7x365 operation, valuable time and money can be wasted maintaining, upgrading, and troubleshooting a contact center system. And when customers need support, if outdated technology gets in the way, businesses can lose much more than sales – they lose opportunities to build long-term customer relationships, eroding the value of your company’s most important asset: customer loyalty and the repeat business it brings.

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