The days of the salesperson being a trite, overused stereotype are over. Successful sales people today can message technologies and pivot based on end-user needs. To most of you out there, this is not a new revelation; customers often feel as if they know the product based on their own research. You cannot discount a customer’s opinion, they’re the one buying after all. But what if their conception of the product or service is downright incorrect? How do we correct the customer without bruising their ego while still ensuring the next colleague that touches this account is aware of said interaction? Without a contiguous record of interaction, this sales cycle will be prolonged if the customer ever decides to buy your product at all.

Today, channel partners are dealing with more complex environments than ever before. While this pace of change has led to unprecedented growth in our industry, the onslaught of information on the latest technology from vendors and distributors can be overwhelming at best. On bad days, we can shut down, stay in our lane and focus on what we’re comfortable with – network, managed and cloud services.