Security. Everyone is talking about it and everyone claims they are following guidelines and securing their data, but I am still consistently being asked the same question from partners, "where do I start?" Everyday partners hear about various vendors and solution portfolios, but they’re still struggling with the best way to broach the subject with end-users. There is concern that using various statistics about the importance of security comes off as a scare tactic, and understandably that’s not the way they want to be perceived by their customers.
Everyone talks about ‘cloud’ and defines it in their own way. Because of the various definitions and interpretations, the topic of cloud has become an instant eye-roll or sense of boredom when brought up.