By now, you’ve no doubt read a dozen or more “predictions” pieces and have heard all the buzzwords from the industry about 5G, AI, edge compute, and more, but so what? As a business owner, new tech and buzzwords do little to help your bottom line. Understanding how these things are directly impacting your customers so you can continue to meet their needs while also growing your business is the type of information you’re probably after.

Security. Everyone is talking about it and everyone claims they are following guidelines and securing their data, but I am still consistently being asked the same question from partners, "where do I start?" Everyday partners hear about various vendors and solution portfolios, but they’re still struggling with the best way to broach the subject with end-users. There is concern that using various statistics about the importance of security comes off as a scare tactic, and understandably that’s not the way they want to be perceived by their customers.

Everyone talks about ‘cloud’ and defines it in their own way. Because of the various definitions and interpretations, the topic of cloud has become an instant eye-roll or sense of boredom when brought up.