Highlights:

• Today’s customers reach out to contact centers through a variety of channels
• Omnichannel routing automatically matches customer queries with the right agent, based on skills and availability
• Omnichannel routing improves the customer experience and boosts agent productivity for a more efficient, effective contact center

This article was written by Zane Long, SVP Global Channel Sales, RingCentral

Today, engaging with customers over digital channels is crucial to business success. Almost 70% of the North American population is online. Social media, internet surfing, mobile and desktop messaging apps have woven themselves into our daily lives. In as little as five years, a customer’s options to communicate with businesses have increased significantly. Long gone are the days when you called a company, left a message, and never received a response. Nowadays, customers expect to communicate in a way that is most convenient for them.

BELMONT, Calif.--(BUSINESS WIRE)--RingCentral, Inc. (NYSE:RNG), a leading provider of enterprise cloud communication and collaboration applications, today announced its new Master Agent partnership with TBI, a leading distributor of data, network, cloud, voice and managed services. With the addition of TBI to its partner program, RingCentral continues to build in 2016 on the channel momentum it has already established.