Increasing Awareness of DDoS and What it Means for the Channel

The American public’s awareness of DDoS attacks dramatically exploded this past week to a reality that is affecting their personal, everyday lives. Previous attacks – like the DDoS attack on the NSA – garnered media coverage and brought the effects of DDoS into the periphery of everyday citizens.

This DDoS attack targeted DNS infrastructure (essentially the internet’s version of the telephone switchboard) and halted access to hugely popular sites like Netflix, Amazon, Twitter, Reddit, Spotify, CNN, The New York Times, PayPal, HBO Now, Yelp, Box, Zillow, Tableau, DirecTV, and Walgreens.

DDoS ConvoSo what does this mean for the IT channel?

Senior executives of businesses across the country are now personally feeling the effects of a DDoS attack. DDoS has become a reality, and CEOs / Execs / Senior Leaders can easily draw the line between their own experience with the abovementioned sites and their clients’ experiences if their businesses were affected by a DDoS attack. In a sense, the attack was a tremendous opportunity to leverage security awareness.

Key Takeaways:

  • As concern for DDoS broadens across the mid-market and enterprise space, 2017 budgets ought to include provisions for DDoS mitigation solutions.
  • Channel partners should begin discussing with their clients about how DDoS could affect their businesses and what business outcomes their clients want to achieve with a DDoS solution.
  • Given their tenure and sheer volume of internet traffic they pass each day, telecommunications companies have developed leading DDoS solutions to protect their own networks as well as the networks of their customers.
  • TBI works with some of the top telecommunications companies in the world to provide DDoS solutions for the mid-market and enterprise space.

Download our DDoS overview guide to learn more about DDoS mitigation and how to sell.


About the Author
Seth Woodward is the Sales Enablement Specialist for TBI, the nation’s leading distributor of technology services – also referred to as a Master Agent. Woodward manages TBI’s portfolio of vendors and develops sales and training initiatives that empower the technology channel to expand services sold to its clients. Previous to TBI, Woodward worked at a technology firm bringing next-gen networking and video solutions to market for national retailers. He is an MBA-candidate at the Kellogg School of Management at Northwestern University. You can connect with Seth on LinkedIn.