The Golden Age of Communication

The market for UCaaS has made a fairly dramatic evolution over the past decade; most businesses are aware of the benefits of cloud options from a TCO perspective and are considering future migrations. However, many businesses also express concerns regarding the risks and challenges associated with a move to the cloud especially those larger in size. More specifically, organizations with more intricate IT and telecom environments often delay cloud adoption, due to existing premise-based UC investments.

Nevertheless, compelling evidence suggests that the move to the cloud is still happening with zeal. According to a recent Frost & Sullivan survey of approximately 2,000 telecom and global IT decision makers across all industry verticals, an overwhelming 80-90% report that they are already using a cloud communications provider. Additionally, the data from the survey also indicates that more than half of respondents using a cloud provider have moved all or part of their enterprise telephony solutions to the cloud and over 30% plan on doing so within the next few years. This translates to huge selling opportunities for voice and collaboration solutions. Well over half of those surveyed by Frost & Sullivan have moved all or part of their web, video and/or instant messaging solutions to the cloud and more than a quarter have plans to do so in the next couple of years.

2017 data from Synergy Research Group shows that the UCaaS market is accelerating at an annualized rate of 29%. Partners can leverage UCaaS adoption and upcoming migration initiatives to help their customers build a comprehensive cloud or hybrid-based business environments. 

TBI’s new UCaaS guide is here to help educate you on the current and future landscape in UCaaS, the features and benefits of UCaaS solutions, and how UCaaS will open doors to other sales. This helpful eBook gives an in-depth look at UCaaS while also providing simple takeaways such as discovery questions and how to engage a TBI Solution Engineer on your UCaaS opportunities.



As Marketing Communications Manager, Amanda is responsible for creating content and carrying out internal and external communications programs; she also develops educational materials to enable TBI’s partners to sell emerging solutions. Amanda also contributes to ensuring consistency with branding and ensuring TBI provides useful and relevant content to our partners. You can reach Amanda at or connect with her on LinkedIn.