TBI is proud to honor the individuals who have helped shape our organization over the years into what it is today. Learn about the TBI employee who is celebrating their 10-year anniversary this year, David Cullum.
When were you hired at TBI?
August 15, 2011
Tell us about the different roles that you’ve held at TBI and what you do now in your current position.
National Account Executive (Omni) - Sales Analyst - Project Manager of Data Analytics - Business Intelligence Manager - Director of Artificial & Business Intelligence
I’ve had the privilege of seeing all aspects of TBI while coming up the ranks. Adam Knudsen and I were instrumental in the decision to get a CRM and ERP system that was connected natively. I teamed up with an independent contractor to run the implementation of that system with a focus on storing and enriching customer and partner data for unique trend analysis at a global level. We expanded the Business Intelligence team to use machine learning and neural networking for faster, more accurate decision making, added a custom software development team to design and code custom RPA into our back office, as well as designed and developed a custom partner-facing portal available on any device to make our partners experience more seamless.
It’s important to note that none of this would be possible without the team I have. Each one of them are critical to my department and I couldn’t ask for a better group of people.
What is one of your favorite hobbies?
Playing video games with my kids
What would you say is your spirit animal?
Turtle (Crush from Finding Nemo)
Favorite travel destination?
Chicago and Wisconsin to see my family
What’s your favorite band?
What’s a fun fact about you?
My life partner and I just adopted a child, bringing our number of kids up to 3!
What’s your favorite memory that you’ve had at TBI?
I’ve had the privilege of going on many trips with TBI. My favorite was a leadership retreat we took to Canada. It truly was a once-in-a-lifetime experience where each flight we took the planes got smaller and smaller, until we were in a 5-passenger floatplane (lands in the water) to get us our cabins. Seeing a bald eagle for the first time and a wolf in real life were experiences many don’t ever get to have. The fishing was amazing but the part that makes it one of my favorite memories is that I don’t think anyone knows.
Before taking our first floatplane ride, you had to sign a waiver and most of the group was in line to sign, but Geoff Shepstone was out on the pier talking to one of the pilots about the plane. I overheard the pilot tell Geoff that he could ride shotgun in the plane if he wanted but Geoff declined. Geoff told the pilot that he had rode shotgun in one of these planes before and he’d rather give one of the others who have never done it before the opportunity to get that experience. I thought that answer said a lot about the leader of TBI. He didn’t know I was with earshot of that conversation. He didn’t want to take the best seat on the plane because he wanted someone else to have that experience that they may only get this opportunity to have. Naturally, as the group was walking to the plane I yelled, “Shotgun!” and someone responded, “There’s no shotgun in a plane.” The pilot responded with, “well actually there is”. So, I got to have that experience.
What’s the best part about working for TBI after 10 years?
The relationships I’ve been able to build over the past 10 years.
Connect with David on LinkedIn.