Customers Like You Also Read: This Blog

Just yesterday I was attempting to put together a Christmas list. I’m a voracious reader; I read every day for at least an hour, so my go-to gifts are always books. So last night I hopped on Amazon to look up some books that I may be interested in. The problem is, there are so many books on Amazon. So instead of randomly searching a novel in the literature canon or the flavor of the month young adult dystopian adventure novel, I went to the suggestion bar that said “Customers like you also bought…” and after scanning through about 5 pages I had a new book to add to my Christmas list.

This is data in action. Specifically targeted and personalized data-driven marketing for me, and only me. Even more interesting to me is the factSupercharged data operations
that I was compelled to go to the data-driven suggestions to solve my problem. I didn’t feel like wasting time. I wanted suggestions and I wanted them quickly. My shopping pattern is a microcosm of what is happening in the enterprise space as well: more and more organizations are going to data to help them solve their problems, and the faster they can do it, the better. Data is becoming a part of our everyday lives. Just ask a coworker how their fantasy football team did last weekend: you’ll get a litany of numbers and corporate sounding acronyms like PPR in their explanation of how their team fared.

For those of us in the telecommunications channel, we need to start paying attention and engaging in conversations with our customers about data. I know we talk a lot about cloud computing, and with good reason. But according to a 2013 Gartner survey of 2,053 CIOs, the CIOs’ number one technology priority is ‘Analytics and Business Intelligence’, aka Big Data (cloud comes in at number three). Big Data and the Internet of Things are one of the end games of cloud computing, and as organizations from large to small begin this journey we need to make sure we are right alongside them.

It’s easier to begin the conversation than you think, since, quite frankly, many organizations are in an exploratory phase of supercharging their existing data operations. I find that most individuals like to talk about the privacy concerns and regulatory protection that will come along with a data-driven world, and I think that’s a great place to begin a conversation. Let’s start discussing how it will affect us as individuals. You may not think that discussing Target or Home Depot’s major data breaches is a positive place to begin a conversation, but you can’t argue with two numbers: 36 and 33. Those are Target and Home Depot’s respective ranks on the Fortune 500. They didn’t get to those numbers by being afraid of encountering new challenges.

Yesterday’s and our upcoming webinars are designed to help you understand what Big Data is and what its potential uses are going to be in the enterprise space. Join us for the second part of this conversation, “The Internet of Things” on December 17th at 1:30 PM CST, where we will discuss how smart devices are going to majorly impact bandwidth consumption, and how that plays perfectly into the hands of those in the telecommunications channel.

So are you wondering about the book I ended up adding to my Christmas list? It was Nate Silver’s “The Signal and the Noise: Why So Many Predictions Fail—But Some Don’t.” Amazon predicted that I may like it. I wonder where they got that idea…

 

About the Author
As a Sales Trainer at Master Agent TBI, Dave Landsberger designs content and delivers sales training to support TBI’s sales campaigns. Dave develops training programs that foster a culture of continuous learning to ensure the maximum effectiveness of TBI’s sales efforts. You can contact Dave at dlandsberger@tbicom.com or connect with him on LinkedIn here.