Digital Transformation: Hype or not, it's time to get on board

One of the least liked phrases around here is digital transformation. What does it mean? It’s so nebulous and doesn’t attach any particular technology or pain point when using it. We talk about the customer’s digital journey and it means something different for every company and every “owner” of said journey.

The good news is there are plenty of articles written about the subject. Plenty of articles that discuss a CIOs goals and objectives for the year. Plenty of articles about verticals and specific, new technologies that help automate businesses. There is plenty of fodder, but not a ton of play-by-play channel tools that explain what to sell and how to sell it. Until now.


TBI brings to you a Digital Transformation Guide. It explains digital transformation scenarios, IT executive priorities and how to accomplish them with solutions to add to your portfolio, now.

According to IDC, $1.2 trillion was spent on digital transformation projects last year. That will increase to $1.7 trillion per year over the next two years. The way TBI describes digital transformation is the move towards technology decisions that help alleviate internal IT resources, streamline workloads, provide greater automation, more analytics and data visualization and more system integration (an increase in internal systems talking to each other).

Here’s what we know. According to Gartner the top objectives for technology leaders at various companies throughout the country are:

  • Growth
  • Digital business
  • Profit improvements/new sources of revenue

451 Research completed its first ever Voice of the Enterprise (VotE) Digital Pulse survey. It reveals that 60 percent of the IT leaders surveyed plan to run the majority of their IT off-premises by year-end 2019; this includes public cloud and SaaS with top initiatives including: business intelligence, machine learning/artificial intelligence and big data. Moving forward, businesses are now focused on differentiation rather than just “business as usual” and will utilize public cloud and data to do just that.

Digital-Transformation-in-2018-GuideTop technologies heads of technology are investing in this year:

  • Business intelligence
  • Advanced data analytics
  • Information security/cybersecurity
  • Cloud services and software
  • IoT
  • Software Defined Networking
  • Machine Learning and AI

Knowing top initiatives and technologies of interest, partners will have significant opportunity selling backup/recovery, cloud migration, performance monitoring, multi-cloud/hybrid cloud integration, and data protection/identity and access management. Additionally, from the 451 research, respondents indicated that Microsoft and Amazon Web Services are their most “strategic partners.” There is significant opportunity for selling partners to formulate strategies around managing workloads and sell managed AWS and Azure.

Where rubber meets the road
With budgets remaining the same or increasing, there is acknowledgment for the investment or reallocation of dollars for “digital”, but pending the source you read, we’re still at a digital impasse or divide. It’s the acceptance and go forward mission for newer, cloud technology to help streamline workloads, offset costs, reduce overhead and capital expenditures, but formulized strategies on what, how or when to use it have yet to be created. Technology consultants help navigate the customer’s digital journey. 

Companies look to consultants to help navigate the digital journey.

True help lies in the relationship, environment audit and discovery. Once you can formulate a game plan, you have more at your disposal to sell than ever before.



For further reading on real life examples of digital transformation and innovation: 

View our Guide to Digital Transformation here.


As Director of Marketing at TBI, Cohen is responsible for managing TBI’s marketing communications and implementing multi-channel branding and press strategies. In addition to driving TBI’s overall marketing strategy, Cohen directs both internal and external communications to ensure the delivery of valued products and programs to providers and partners alike. You can contact Corey at or connect with her on LinkedIn.