Today, channel partners are dealing with more complex environments than ever before. While this pace of change has led to unprecedented growth in our industry, the onslaught of information on the latest technology from vendors and distributors can be overwhelming at best. On bad days, we can shut down, stay in our lane and focus on what we’re comfortable with – network, managed and cloud services.
According to HubSpot, 61% of customers are more likely to contact a local business if they have a mobile friendly site. This is your end user’s customer. Businesses must have mobile strategies in place to meet buyers where they want to buy. And, with increasing regularity, that place is often on a mobile device.
Once your end users agree improving their own customers’ mobile experience is a priority, the conversation on mobile management and the security of their wireless network becomes all that much easier.
Losing an opportunity doesn’t feel great, but if you ask me, not even being in the game seems worse. Year over year, the largest mobility deals TBI sees are uncovered by asking a few simple questions during discovery on products or services the agent was set to recommend or re-term anyway.
Everyone conceptually understands how cell phones work; we all use them. If you’re only focused on procuring devices and data, it’s not hard to figure out why agents might pass these opportunities by. More than likely, the juice just isn’t worth the squeeze, and now you’re back in the race at zero.
So, it’s not that getting ramped on mobility is particularly difficult, it isn’t, but our thinking needs to change; mobility is way more than just cellular devices and service plans. Wireless solutions touch our lives every day but are often undervalued by agents and end-customers alike.
We’ve recently seen a huge consolidation with the T-Mobile and Sprint merger that could lead to improvements in the overall 5G network map, but businesses haven’t been able to get their hands on the technology outside of select cities or test environments, so there will be plenty of information and opinions forthcoming in the next couple years.
That said, today TBI’s mobility training on the University of TBI is here to help you build or augment your current mobility practice. We’ll be focused on:
- Introducing Mobility other than cell service
- Bring Your Own Device policies
- Mobile Device Management
- Wireless Expense Management
- Security
- Single SIM
- How to Quote
By the end of this training, learners will have a stronger understanding of what TBI is able to offer customers on the mobility front, and they will also have the necessary tools and back-end support from marketing and operations to add that much more value to terrestrial services.
Some of you might think,” None of those bullets are on 5G!” You’re right, they’re not. 5G is exciting on many different levels, but I haven’t met an agent to date that has earned any margin on 5G. Instead, I recommend focusing on the mobility solutions we’re able to sell today—and always keep one eye toward the future.
To enroll in this course, take the following steps:
- Log in at http://learn.tbicom.com/
- Scroll down to Technology Overview
- Select Mobility Training
- Follow the instructions and begin learning!
In less than 15 minutes, you can widen your knowledge on mobility and become a certified expert on the subject. Enroll today to get started!
If you haven’t already enrolled in the University of TBI, enroll here!
