Partnerships are essential to any business in any industry. Our partners are the lifeblood of our own business and we would venture to say the same is true of you and your customers. As we discussed in part one of this series, the first two steps in building a strong partnership are Open Communication and Clear Expectations. Now, we’ll delve into the last 2 steps to making your good partnerships, great.
Partnerships are key to TBI – and to you
** This is part one of “4 Steps to Building a Strong Partnership”. You can read part two here.
Partnerships are essential to any business in any industry. Our partners are the lifeblood of our own business and we would venture to say the same is true of you and your customers. In this two-part series we’ll explore the four steps to building stable, successful, and mutually-profitable partnerships.
Whether it’s with another business, within your own organization, or with a customer, the relationships you create can be beneficial to you in both the short term and long term.
Last week, we hosted the third webinar in our bimonthly series focused on technology convergence and what it means to the channel community (watch the recorded webinar here).
In, “How to Sell Cloud as a Business Technology Adviser: Part 1”, TBI Director of Sales Adam Knudsen and Sales Trainer Dave Landsberger discussed how partners can serve their customers as a technology navigator, guiding them through the cloud landscape.
With cloud in particular, according to Knudsen and Landsberger, there are three things channel professionals must understand about their customers that will enable them to offer the strategic and consultative technology solutions that will set them apart from their competition:
Last Thursday and Friday, October 23rd and 24th, TBI held its inaugural Partner Advisory Council at our new company offices in Chicago. The goal of the Council is to drive conversation around the state of the industry and technology trends – all while learning of ways TBI can better serve our partner community.
Being in the right place at the right time: that’s how I feel about TBI attending the final event of the 2014 ASCII Summit Series in Bally’s Atlantic City.
I’m here at the show with Channel Manager Seth Woodward, speaking with ASCII members and explaining the value TBI brings to the table in the form of a strategic partnership. Looking from their business point of view we’re showing ASCII members that working with TBI allows them to offer their customers a complete technology solution, which adds exponential value to their current customer relationship, while also setting them on a level above their own competitors who don’t offer these technology services.
TBI First Master Distributor to Join New WOW! Business Partner Program
ENGLEWOOD, Co. – October 22, 2014 – WOW! Business, a communications and cloud service provider, has signed a channel sales agreement with TBI, the nation’s leading third-party distributor of technology solutions. The agreement makes TBI the first third-party distributor to join the new WOW! Business Partner Alliance program and fortifies the regional communication service provider’s ability to meet growing demand from business customers in the Midwest, Mid-Atlantic and Southeast U.S.
I love New York.
And last week I had an amazing opportunity to travel there for a major partner event.
As a National Channel Manager, I support partners throughout the country. At times, it can be difficult to meet every partner face-to-face or visit them as often as I would like, so I jumped at the chance to help put together a special event for our Manhattan area partners. Together with our Premier Solution Provider, Comcast, we hosted over 25 current and prospective partners who joined us for a great evening of food, drinks – and hockey!
“The first rule of Fight Club is you do not talk about Fight Club. The second rule of Fight Club is you do not talk about Fight Club!”
Tyler Durden, Fight Club
When TBI talks with its partner community about cloud computing, we find a shockingly similar approach to Tyler Durden’s character in Chuck Palahniuk’s seminal work, Fight Club.
“The first rule of cloud computing is you do not talk about cloud computing.”
When our Channel Managers review different product and service options for partners, a multitude of considerations come into play. In this article, we’ll discuss two different pricing models that influence the recommendations we make for data services: Distance and Local Access and Area Transport (LATA).
Dave Michels is one of my favorite industry pundits. Behind the curmudgeonly exterior resides a very shrewd mind with often key insights. He knows intimately where technology has been and where it is going, often ahead of the “in the know” pack.
Dave is especially adept at sounding the death knell for those industries he views as behind the curve as well as woefully behind the times. In his sights for quite awhile has been premises-based communications.
Dave’s most recent bow shot, “Premises-Based UC is Over”, lays out several specific reasons why the channel should look hard at moving its customers to cloud communications solutions.
Yesterday, TBI kicked off our new partner webinar series with a topic that’s been creating some waves in the channel community: technology convergence.
I, along with our Sales Trainer, Dave Landsberger, decided to develop this series of bimonthly webinars because our industry is in the midst of a major transformation. Unfortunately, we’ve seen a lack of education being provided to the channel community surrounding this transformation and we want to fill that gap. Our goal is to help our partners gain a better understanding of the changing trends so we can focus on how you can use these changes to expand your business and profit from them.
In case you missed it, here are the 3 technology changes we discussed and how they work in your advantage (you can also watch the whole webinar by following the link at the bottom).
The “consumerization of IT” is a fairly simple idea. In short, it amounts to a reversal of roles.
It speaks to the impact consumer-originated technologies are having on enterprises. Increasingly, IT is no longer dictating to employees the hardware platforms and software applications that must be used to conduct business. Instead, the technology consumers themselves – sales, marketing, the back office – are in charge of decision making and telling IT to make things happen.
Come on in. The water is just fine.
Not sure whether to get into the telecommunications game? Possibly a new analyst report will help make the case.
When we say “The Year of the Voice,” you might assume that we’re referring to the popularity of NBC’s Emmy award-winning TV show where contestants and their celebrity coaches battle it out for stage supremacy and stardom. But you would be wrong. As much as I love Carson Daly and a good cover song, I’m actually talking about voice over integrated circuits.
Gartner Inc.’s 2014 “Magic Quadrant for Unified Communications as a Service” indicates that, for the first time, UCaaS has gone mainstream.
Five things to consider when choosing a provider
Geico, the nation's second-largest private passenger auto insurance company, has long been known for its advertising catchphrase, "15 minutes could save you 15 percent or more on car insurance." This slogan, and an aggressive marketing campaign, recently propelled Geico past Allstate in the hyper-competitive automotive insurance market.
CHICAGO – September 16, 2014 – Telecom Brokerage, Inc. (TBI), one of the nation’s largest technology services distributors, announced that it has formed a partnership with JMARK Business Solutions, Inc. (JMARK). TBI will offer JMARK’s award-winning outsourced information technology services to its national network of more than 2,000 partners selling strategic business solutions to end-user businesses from SMBs to enterprises.
SCOTTSDALE – September 03, 2014 – Telesphere, the nation’s leading provider of fully hosted VoIP and cloud communications services, announced that it has partnered with Telecom Brokerage, Inc. (TBI), one of the nation’s largest third-party technology services distributors. As Telesphere’s newest channel partner, TBI’s network of more than 2000 agents and VARs will now offer Telesphere’s secure, feature-rich cloud communications services to business customers across the U.S.
SAN DIEGO – June 17, 2014 – Voxox®, the most comprehensive cloud-based rich communication service for consumers and businesses, announced that the company has signed a distribution partnership agreement with leading technology services distributor, Telecom Brokerage, Inc. (TBI). TBI will offer solutions from the Voxox business services portfolio with a focus on SIP Trunking, along with offering other popular Voxox business solutions, such as Hosted PBX, VoIP termination and origination, wholesale SMS, audio conferencing, and the company’s new virtual PBX service, Cloud Phone.
SAN JOSE – June 04, 2014 – 8x8, Inc. (NASDAQ: EGHT), a provider of cloud-based unified communications, contact center and collaboration solutions, today announced the establishment of a partnership with Telecom Brokerage, Inc. (TBI), one of the nation’s largest technology services distributors. This new channel partnership enables TBI’s 2000+ agents and VARs to offer 8x8’s industry-leading enterprise cloud communications services to business customers worldwide.