Solving problems. While getting paid for it.
As a tech distributor or broker, for lack of a better word, we are in an interesting position. We hear from our vendors how they want to be more involved in the end-user conversation, entrenched in strategy building, to have the ability to understand needs and pain points before a quote comes in. At TBI, we teach and enable our channel managers to assist our partners with solution-selling, serving as a consultant, a resource, knowledgeable of all our providers to source the right solutions and meet business demands and solve real business problems.