Start talking CPaaS. This cloud-based platform will enable your customers to add real-time communications features to their own applications. CPaaS is a platform or sandbox that applies to communication applications. This helps companies communicate with their customer while creating a better customer experience through their existing application. Traditionally, App first companies (ex. Uber) were using this solution but now we are seeing non App first companies (ex. healthcare companies using app for medical records) using CPaaS. Apps are becoming the best way for companies to put a message out or interact with their customers which is why CPaaS is becoming a more important conversation in the channel. Watch this quick video about CPaaS to help you start the conversation today.