SMBs Making the Switch to UCaaS

In 2017, Unified Communications as a Service (UCaaS) will continue as one of the top trends shaping the market for business communications services. Businesses of all sizes, notably SMBs, are shifting their focus from being actively interested in UCaaS as an alternative to on premise solutions, to officially adopting UC as a hosted service.

So, why is this shift happening with small businesses and why should we care? Well, over the next year alone, 44% of small businesses plan to increase their IT spending and there are several reasons a UC system is a good solution for them.

Lack of Resources and Time

The first and probably most important motivation to move to a UCaaS solution is the lack of resources and time a small company has. By adopting this model, they’re able to outsource IT when dealing with UC and collaboration services, freeing up any IT resources to focus on strategic initiatives. Maintenance and updates are handled by the provider and adding/subtracting lines or changing numbers is handled through software.

Streamlined Efficiency and Productivity


Cloud UC and Collaboration tools allows for businesses to engage internally and externally with customers seamlessly through multiple mediums. Whether working remotely, quickly switching from desk to mobile phone or switching to video communication, employees can communicate quickly on the same system.

Mobility and Remote Workforce

The strong emergence of mobility and remote working trends has been a major driver for SMBs to shift to a UCaaS. Basic features of UCaaS allows efficiency no matter where an employee is. Things like accessing messages remotely to transferring numbers or keeping the same phone lines when moving business phones to home offices are making mobility easy.

Reduction of Costs and Business Continuity

Perhaps the two largest motivations for moving one’s small business over to a UCaaS model, are anticipated reduction of costs and improved business continuity. A UCaaS solution usually is a lower upfront cost with monthly fees per user. Typically, it’s a lower TCO as hosted providers manage server configuration and maintenance. Also, most hosted UC services include a disaster recovery system and business continuity plan. If there is an issue with SIP trunk quality, calls can be rerouted to cell phones.

Simplicity and Ease of Deployment

Hosted UC solutions are easier to set up than on-premise solutions and any changes or additions can be turned out on a dime by the service provider. Whether adding employees, office locations, mobile devices or additional SaaS applications for business workflow, UCaaS gives small and medium sized business the freedom and flexibility needed to ensure they can quickly and easily scale as their business needs change.

Overall, there has been a shift among businesses of all sizes to be leaner, faster, more collaborative and highly cost-efficient. But, in the case of a small business, there is much less room for error. As time pressures, workforce mobility and technology costs are at the forefront of these SMB owners’ minds, it’s the perfect time to be telling them more about UCaaS solutions and how they can help address these growing needs.

Connect with your TBI Channel Manager to learn more about UCaaS solutions for your customers. You can also leverage TBI’s customer-facing resources like our On-Premise vs. Cloud-Based Solutions collateral piece, UCaaS Comparison Guide and UCaaS Selling Guide to better understand provider differentiators and key things to consider when selling UCaaS to your customers.

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As Digital Marketing Manager at TBI, Amanda is responsible for creating and writing engaging content and assisting with internal and external communications programs. She manages a portion of the digital marketing efforts for both the TBI and Omni Center teams, including social media strategy and execution.  You can reach Amanda at connect with her on LinkedIn.