TBI Adds Former VP of Sandler Partners as National Channel Manager for the Midwest

CHICAGO – April 4, 2018 – TBI announced today that Kim Rusch, formerly of Sandler Partners/X4 Solutions, has joined the master agency as a Channel Manager supporting agents in the Midwest.

In this role, Kim will focus on development and growth strategies through agnostic training, technical support and sales enablement resources for agents in Illinois, Wisconsin, and Indiana.

“Kim brings extensive experience within the channel space to TBI and a sense of dedication in developing close-knit, trusted relationships with every agent,” said Marco Sanchez, TBI headshotDirector of Sales. “We’re thrilled to have her join our team, and I’m confident she will resonate well within TBI’s agent community.”

Prior to joining TBI, Kim spent nine years as Midwest Area Vice President for Sandler/X4 Solutions. While there, she focused on growth, development and customer retention strategies with her agents. She successfully doubled revenues in four years, recruited new agents now averaging over 150k in annual sales, and increased new UCaaS sales to over 200%. Additionally, Kim achieved President’s Club status numerous times.

During her free time, Kim sits on the board of The Lazy Volunteers and helps support other organizations, including Ronald McDonald House and New Moms. 

“I’m really excited to join TBI,” said Kim. “The resources TBI has in place to help our partners grow their businesses is unprecedented in our industry. From sales enablement tools to vendor agnostic training and white-glove support, TBI is truly ahead of the curve.”

About TBI

TBI is the nation’s leading third-party technology distributor. Since 1991, it has assisted Systems Integrators, VARs, MSPs, IT consultants and more in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, Internet, data, mobility, voice and managed services from best-in-class service providers to achieve clients’ desired business outcomes. Through training and marketing programs focused on the benefits of technology to the business, TBI empowers its partners to be the foremost authority to advise and source all of their clients’ technology needs. With the largest back-office in the industry, TBI partners are fully supported by certified solutions engineers, pre- and post-sales operations and project managers.


For more information visit www.tbicom.com.