TBI Adds a New Set of Partner Programs in 2017

This article was originally published on Channel Partners Online.

Supercharged growth leads to increased headcount, new marketing programs, and expanded training resources

PRESS RELEASE — CHANNEL PARTNERS CONFERENCE & EXPO — TBI (Booth 854), the nation’s leading third-party technology distributor, has vigorously kicked off 2017, adding talent and establishing new marketing and training programs to further provide value to its partner community. With these new people and initiatives, the white-glove services provider has increased its national coverage and enhanced its ability to provide partners and their customers with the best treatment in the channel.  

Channel Managers: Five new national channel managers have been hired:

These experienced sales professionals are responsible for recruiting new partners in their coverage areas and quarterbacking deals to ensure the right provider and solution are chosen to solve customer challenges.

Sales Trainer: An experienced sales trainer has come aboard to help with partner onboarding and training around TBI’s resources and support processes. Kathryn Wilkie is responsible for working with new partners to build continued success through sales enablement and strategy in the first few months of their journey with TBI. Her top priority is to get partners up to speed so they can make money faster.

Solutions Engineers: To assist partners on the discovery, design, and implementation of opportunities, TBI has brought on two new technology leads in its Chicago headquarters. Joe Fizor and Miguel Sanchez are responsible for working through complex deals with partners and customers to ensure all technical needs are met. As vendor-agnostic engineering resources, they are well versed and certified in various technology platforms.

“I am incredibly excited to have joined the TBI team," said Miguel Sanchez, one of TBI’s new Solution Engineers. “I truly believe in TBI’s mission to offer the best solutions that meet our partners’ customers’ needs, along with the right provider to fulfill those needs."

BIG Event: 2016 was TBI’s inaugural BIG Event, a two-day forum held in Chicago that educates partners on how to act on and drive revenue from opportunities involving today’s most in-demand technologies. This year, the event kicks off on Wednesday, June 14 at 8:00 AM and concludes the following day, June 15 at 2:00 PM. 200+ partner organizations fly in from across the country to hear from channel chiefs, and leading providers of cloud services and international solutions. Attendees will learn about channel changes and successes.

Nationwide Boot Camps: TBI is taking its boot camps on the road in 2017. In addition to Chicago, it will be making the following stops:

Partners in and around these cities can now learn from and network with TBI and top industry providers on best practices for identifying and qualifying opportunities.

TBI iMPACT:  3 Regional events taking place in Houston, Philadelphia, and Southern California focused around how emerging technologies are impacting the marketplace and how partners can capitalize on new opportunity. They will feature presentations and breakout sessions with TBI’s top providers.

“We’re excited to add to our already robust sponsored marketing programs," said Corey Cohen, TBI’s Marketing Director. “Roadshows and more intimate in-region partner events will be produced by our marketing team at the behest of our channel sales team, while national programs rolled out last year have been expanded upon. We learn so much from our partners and we’re eager to offer even more throughout the country."

Support Certification: TBI’s training department has added a certification program for its internal pre-and-post-sales support teams. Through gamification, this resource encourages daily interaction so staff can expand knowledge of carrier systems faster. Subject matter includes how technologies are provisioned by carriers so employees can better consult and collaborate with partners and customers. To further provide the best partner experience, TBI has combined its vendor-agnostic online certification program with an internal ops trainer to make an industry-leading internal operations and support resource.

“We are now measuring our operations employees on skills learned, which will result in quicker career pathing and advancement throughout our sales support teams," said David Landsberger, TBI’s Training Manager. “While we already have the most advanced support teams out of all master agents, this continuous training will allow us to offer more resiliency and a more predictable experience for our partners and their customers. We are committed to building a culture of knowledge where workers are obsessively focused on our partners and their end users, our providers, and the skills required to create a positive impact on all three simultaneously."

TBI continues to reinvest, building out stronger programs and hiring top talent. It is focused on being the industry’s easiest master agent to work with, as well as the most transparent and honest. Updates on additions to programs and new hires can be found at tbicom.com/blog, and TBI event information is located at tbicom.com/events.

View the original article here: http://www.channelpartnersonline.com/news/2017/04/tbi-adds-new-marketing-training-programs.aspx



TBI is the nation’s leading third-party technology distributor. Since 1991, it has assisted Systems Integrators, VARs, MSPs, IT consultants, developers, software distributors and more in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, Internet, data, mobility, voice, and managed services from best-in-class service providers to achieve clients’ desired business outcomes. Through training and marketing programs focused on the benefits of technology to the business, TBI empowers its partners to be the foremost authority to advise and source all their clients’ technology needs. With the largest back-office in the industry, TBI partners are fully supported by pre- and post-sales operations, project managers, and solutions engineers certified in the latest industry-leading technologies.