The Partner Marketing Center (PMC) Offers an On-the-Go Marketing Department.
CHICAGO, IL - October 1, 2018 — The largest privately-owned Master Agent, TBI (Telecom Brokerage, Inc.) announces the launch of their Through Channel Marketing Automation (TCMA) tool. With the idea to bring the marketing department to the partner, PMC allows each selling partner the ability to brand, edit and distribute content to existing and prospective customers.
The Partner Marketing Center (PMC), is a completely free platform to TBI partners. It houses both TBI-created, agnostic content and campaigns as well as vendor solution campaigns. PMC stores items partners need to create entire marketing campaigns or simply a co-branded piece of collateral, specific to them and their business needs.
With the adopted mantra "Choose it. Build it. Send it.", PMC is an easy to use and easy to customize tool where partners can personalize, schedule and distribute everything from sales slicks to assets such as white papers, emails, landing pages, graphics and social media posts.
Partners can take advantage of the tool’s reporting capabilities as well. Understanding what existing customers or prospects click on, engage with and/or act on, provides necessary data to make business improvement and increase sales. PMC reports on overall campaign usage, response rates and activity to help drive business decisions.
“Marketing assistance for partners has more than doubled this past year, said Corey Cohen, TBI’s Marketing Director. “We’ve been called upon to advise on social media, revise website content, create or improve upon marketing strategies and/or set up drip campaigns for our partners. So much so that we have created job roles to assist in partner marketing education and campaigning. We created the Partner Marketing Center to better equip our partners with resources to grow their businesses. We spent the last year evaluating platforms and selected one we think our partners will find easy to use to deepen customer engagement and grow top line revenue.”
For launch, initial vendor campaigns within PMC includes 8x8, Comcast, MetTel, Mitel, Nice InContact, RingCentral and Windstream. Sponsored campaigns run for 6 months and are rotated out for on-going campaigning. Agnostic TBI content includes UCaaS, Security, BaaS and SD-WAN for solution campaigning.
Are you a TBI Partner? Sign up for TBI Partner Marketing Center here and start campaigning today.
TBI is the nation’s leading third-party technology distributor. Since 1991, it has assisted Systems Integrators, VARs, MSPs, IT consultants and more in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, Internet, data, mobility, voice, and managed services from best-in-class service providers to achieve clients’ desired business outcomes. Through training and marketing programs focused on the benefits of technology to the business, TBI empowers its partners to be the foremost authority to advise and source all of their clients’ technology needs. With the largest back-office in the industry, TBI partners are fully supported by certified solutions engineers, pre- and post-sales operations, and project managers. For more information visit www.tbicom.com.