TBI Strengthens Partner Resources with Addition of New VP of Partner and Supplier Experience

Former Fusion Connect executive and Intelisys, Inc. leader joins TBI in effort to strengthen partner and supplier resources.

Samantha 2CHICAGO, IL – TBI, the nation’s leading technology distributor, announces the addition of Vice President of Partner and Supplier Experience, Samantha Zuniga-Juarez, to further support their growing supplier and partner base.

Zuniga-Juarez joins TBI after spending over 19 years in the Channel – 18 of which were spent at competing technology distributor, Intelisys. While at this organization, Zuniga-Juarez spent most of her time growing her career in the partner and supplier management realms, holding a variety of roles including Sr. Manager of Partner Support & Order Management, Director of Support Services and Sr. Director of Support Services. Within these roles, some of her main responsibilities included building, strengthening and maintaining their supplier services program, running the support operations for pre and post-sales, and also leading their internal operations team of 60+ people.

In 2021, Zuniga-Juarez left her role at Intelisys for a new opportunity at TBI supplier, Fusion Connect, as their Vice President of Channel Operations & Programs. In this role, she was responsible for streamlining the organization’s back-office processes, supporting their sales teams by implementing new operational efficiencies for a smoother partner experience, and developing new programs/incentives for their internal Channel teams to increase companywide activity and revenue.

As TBI’s Vice President of Partner and Supplier Experience, Zuniga-Juarez is responsible for supporting TBI’s partner and supplier programs, ensuring individuals connecting with the organization are receiving the best experience possible.

“I am extremely excited to join the TBI team. My role will be collaborative across all departments to evaluate the experience of our key partnerships from beginning to end, enabling enhancements to create an experience unlike any other in the industry,” said Zuniga-Juarez when asked about her new role.

"TBI is thrilled to welcome Samantha to our team as the new VP of Partner and Supplier Experience. With her vast knowledge, expertise and stellar reputation in the Channel, I am confident that Samantha will be a great fit to the organization and provide those we work alongside with the best support possible.",” said TBI’s Senior Vice President of Strategic Partnerships, Scott Whalen.

While Zuniga-Juarez is not working, she enjoys spending time with her fiancé and three kids. Some of the activities they enjoy doing include seeing live music, enjoying new activities/experiences and volunteering as a family for the American Cancer Society’s philanthropic race, Relay for Life.


About TBI
TBI is North America’s largest privately held technology services distributor. Since 1991, TBI has assisted Systems Integrators, VARs, MSPs, IT consultants, developers, software distributors and more in advising and sourcing the right technology solutions. TBI serves as a partner’s advocate, ensuring the proper provisioning of cloud, internet, data, mobility, voice, and managed services from best-in-class service providers to achieve clients’ desired business outcomes. With a 75+ person back-office, TBI partners are fully supported by pre- and post-sales operations, commissions analysts and project managers. Solutions engineers and subject matter experts along with training and an award-winning marketing team empower its partners to be the foremost authority to advise and source all of their clients’ technology needs in over 40 countries. For more information visit www.tbicom.com and follow TBI on LinkedIn