The Future of Business Collaboration

Collaboration helps people come together to accomplish what they couldn’t do alone. But what does “together” mean in today’s society? Workers are always connected. Smartphones, laptops, tablets, even smartwatches are all part of a global tech ecosystem that keeps everyone in constant contact. In a sense, everyone is always “together.”

The problem becomes one of time. Literally. As teams become increasingly diverse geographically and businesses leverage more flexible workstyles, team members are temporally displaced from one another. Scheduling real-time meetings, which can be arduous even within one time zone, can become practically impossible across multiple ones, let alone when dealing with telecommuters and flex workers.

That’s why near-time, or asynchronous collaboration is becoming more and more important for businesses, agencies and teams across the globe. In essence, it’s collaboration that’s “out-of-time”; it doesn’t require you and I to be in the same place at the same time to work together.

The traditional method of asynchronous collaboration has been email, but it has begun to show its age amid the digital revolution: no version control, no real central and consistent record of events and very little tracking and accountability. Teams can make these things work in email, but doing so requires added manual steps that slow down the collaboration process and ultimately impact productivity.  

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Thanks to the power of SaaS (software as a service) and the cloud, asynchronous collaboration solutions such as team workspaces keep everyone on the same page: tracking projects, files, documents and ideas in a central repository that anyone inside and outside of your organization can access on their own time. Instead of grinding productivity to a halt by gathering everyone into a meeting for a project update, everything lives in the cloud, staying up-to-date automatically.

Email isn’t going away, and it still serves a purpose with organizations of any size. But it hasn’t yet evolved to meet the ever-changing collaboration needs of the modern workforce. To meet the growing challenges presented by time, companies must rethink their approach to asynchronous collaboration to enable anywhere, any-when work.  

This article, "The Problem of Time: Asynchronous vs. Synchronous Collaboration" is an excerpt from PGi's ebook, "The Future of Business Collaboration". Download the entire ebook here.  

About the Author
PGi is a global leader in cloud-based audio, web, and video conferencing solutions perfect for any meeting, presentation, or collaborative session. PGi’s unified collaboration platform empowers business users and teams to connect, share ideas and manage projects with the simplicity and everywhere-access of the latest cloud technologies. The company has a global presence in 25 countries, and its award-winning solutions provide a collaborative advantage to nearly 50,000 enterprise customers, including 75% of the Fortune 100™.

For more information contact Brian Morse at PGi: brian.morse@pgi.com | 630-336-8181