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Last year, the term ‘digital transformation’ was viewed as just a buzz word. In 2018, it became much more than that; it is now a term used to describe technology changes, typically involving some type of virtualization – be it cloud migration, layered applications, security upgrades, etc.

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The availability of fiber has exploded in the past year or so, a result of massive efforts and capital investments by all the major telecom and cable companies in a bid to replace their current network assets, which are costly to maintain and rapidly becoming outdated.

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Strategic Planning and the Path to Success.

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TBI is all about helping our partners succeed, and we know that marketing isn’t simply an important component to our partners’ businesses; it’s the core. Without marketing, a business could offer the best service or product in the industry, but potential customers wouldn’t know they existed.

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While most businesses have adopted some type of cloud-based technology, not all of them have implemented a unified multi-media communications platform that integrates phones, chat, email, web conferencing, and file sharing into a single cloud-based platform. UCaaS offers many benefits such as mobility, improved voice quality and exceptional reliability that Broadsoft predicts more than half of all organizations will adopt by 2020.

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The Golden Age of Communication

The market for UCaaS has made a fairly dramatic evolution over the past decade; most businesses are aware of the benefits of cloud options from a TCO perspective and are considering future migrations. However, many businesses also express concerns regarding the risks and challenges associated with a move to the cloud especially those larger in size. More specifically, organizations with more intricate IT and telecom environments often delay cloud adoption, due to existing premise-based UC investments.

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In the same way that you may decide to drink Orange Juice for a Vitamin C boost, workout to improve your overall health, or avoid those cookies that showed up for a co-worker’s birthday, you can take all the right steps and still succumb to illness.  Security is no different; no matter how “secure” you or your clients are, there is always risk. However, fear not because there are still many steps you can take to minimize risk and ensure the best health and longevity for both you and your clients’ organizations.

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Worldwide security spending will reach $96 billion in 2018 - Gartner

Across the globe, companies are moving quickly towards virtualized environments to work smarter and faster, seeking the latest cloud technology to help streamline workloads, offset costs and reduce overhead and capital expenditures. Advancements in technologies to meet these demands create large gaps in an organization’s overall IT strategy and more importantly, their security strategy.

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In 2017, Contact Center trends focused around data integration. In 2018, there has been a renewed emphasis on showing increased business value through the use of more intelligent contact centers. With the advent of social integration, machine learning, chat bots, and powerful analytics as part of CCaaS solutions, or as add-on solutions, contact centers are being transformed into holistic customer intelligence hubs.

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As customers begin to transition their voice solutions into a virtual environment with UCaas, it is the perfect opportunity for you to identify other solutions their business can benefit from. Leverage this map of discovery questions to help you determine what other solutions you can offer to help optimize your customers’ business.

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The size of a business has quickly become a good measure of how they will go about purchasing cloud applications. Whether your customer is an enterprise, mid-market or small business, there is a high likelihood they will be making some sort of cloud purchase based on the reality of today’s business environment.

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