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This article was originally published on Channelfutures.

Many partners are focused more on helping their customers digitally transform than applying those same precepts to their marketing efforts. Corey Cohen, director of marketing at TBI, explains how vendors can help.

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CHICAGO, IL – September 5, 2018 – TBI announced today that Scott Kamper, formerly of Easton Telecom Services, has joined TBI as a Channel Manager, supporting agents in the Ohio area.

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ACComplish more by plugging into AT&T with ACC Business.

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CHICAGO, IL - July 16, 2018 – Telecom Brokerage Inc., The Master Agent that truly works for you, announced today that CRN®, a brand of The Channel Company, has recognized TBI, Inc. in its 2018 Network Connectivity Partner Program Guide. This annual guide highlights service providers, infrastructure providers and master agents whose telecom, cloud and connectivity offerings help partners navigate and succeed in the age of IT-telecom convergence.

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As Director of Finance for TBI, I ensure our partners are paid their commissions efficiently, accurately and in a timely manner. My team and I work exceptionally hard behind the scenes to make sure that we exceed our partners expectations in this matter month after month, year after year.

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Partnership Strengthens Viasat’s Presence in the Business-to-Business Telecom Channel with 2,500 More Sales Agents Coast-to-Coast.

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Comcast Business has once again been named to Vertical System Group’s Year-End 2017 U.S. Carrier Ethernet LEADERBOARD and achieved the highest organic growth rate across all 2017 U.S. Carrier Ethernet Leaderboards – growing our base of Ethernet ports appreciably without an acquisition.  While it’s always exciting to top the charts, it shouldn’t come as a surprise, given our focus and commitment to delivering modern networking solutions and how Carrier Ethernet technology has become such a popular method for wide area networks.

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CHICAGO – June 6, 2018 – TBI announced today that Jaime Ponce, a former Channel Manager for both HP and IBM, has joined the master agency as a Chanel Manager. Jaime will be supporting agents in New York, New Jersey and Connecticut.

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CHICAGO – June 6, 2018 – TBI announced today that Steve Johnson, formerly of CenturyLink, has joined the master agency as a National Referral Channel Manager, supporting the company’s referral partners.

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CALGARY, ALBERTA, CANADA – June 4, 2018— Shaw Communications, Inc., the leading communications provider in Canada, with more than 3.4 million customers telephone, Internet, television, and mobile services all backed by a fiber optic network, announced that the company has signed a distribution partnership agreement with leading technology services distributor, Telecom Brokerage, Inc. (TBI).

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In 2018, Channel Partners are dealing with a ridiculously high amount of marketing fluff and fear tactics.  Never before has there been so much interest in the channel from Wall Street, equity firms, and end users themselves. All of this attention and spotlight means more vendors developing programs, more complexity as vendors merge with one another, and more emerging solutions that the channel is told to sell lest they miss out on the “skills pivot” that is necessary to handle “digital transformation.”

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CHICAGO - May 14, 2018 – Telecom Brokerage Inc., announced today that CRN®, a brand of The Channel Company, has named Corey Cohen, Director of Marketing to its prestigious 2018 Women of the Channel list. The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.

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TBI, Inc. has been named one of the 2018 Best Places to Work in Chicago. Since 2008, Crain's Chicago Business has set out to find the local businesses that have excelled in creating quality workplaces for employees. This year, Crain’s partnered with Best Companies Group to survey Chicago employees about everything from their workplace to benefits to company culture.

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The new Verizon Partner Program launched April 1 to better serve it’s program members.

A new and improved master agent model has been deployed in the US to enhance the program’s agility and responsiveness and to better meet the needs of program members.  

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CHICAGO – March 7, 2018 – TBI announced today that Joe Dino, formerly of Windstream, has joined the master agency as a Channel Manager supporting agents in the Northeast.

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CHICAGO – February 7, 2018 – TBI announced today Ashley Klein and Van Wender, formerly of Windstream and GTT, respectively, as the newest Channel Managers to cover parts of the Midwest and Southeast regions for the master agent.

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TBI welcomes Boe Mellor as Director of Sales for the East region.

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TBI recently held its quarterly all company meeting where executives and other department heads recapped our successes from last year and plans for 2018. It’s remarkable how far our organization has come in the last 12 months. 

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