Selling mobility? What does the category “mobility” actually mean in channel? From fixed wireless to backup, IoT and management and actual devices, there is no shortage of solutions to sell.
The infiltration of mobile devices in the workplace isn’t new news; although it may be hard to believe, mobile devices entered the workforce just a little more than a decade ago. More recently, the influx of BYOD, the ever-growing number of remote workers, and the mind-blowing pace at which technology is advancing have kept IT departments on their toes and CIOs awake at night trying to manage it all. As such, it should come as no surprise that with this increase comes growing strain and an increasing number of obstacles facing a CIO; they and their staff need to continuously shift their priorities and strategies to accommodate the current challenges that are plaguing their organization and adapting to the constant changes.
Understanding the Alphabet
Before diving into network soup and getting a better grasp on how the various solutions work together, it is imperative to understand them individually.
According to IDG Research , The SD-WAN market is expected to reach $8B by 2021. SD-WAN sales and implementations are growing. The report indicates that adoption rates increased from 35% to 54% over the past two years, with 90% of their respondents saying they are actively researching, piloting or about to upgrade to SD-WAN. And the reason for growth is to solve for a few business challenges, mainly: optimizing networks to support cloud technologies, simplifying network management and improving application performance which all, in turn, help deliver on a better customer experience.
No matter what type of business your company conducts, even if it is technology-based, your business can benefit from an outside set of eyes. The technology and data surrounding cybersecurity are constantly changing and evolving. This means that while you may have some of the most brilliant tech minds around grinding out your code, their focus is not necessarily security -- and the result is vulnerability.
It’s interesting to note that device loss accounts for 41% of breaches, compared with 25% that derived from hacking and malware, according to Trend Micro. Overall, there has been a 300% increase in mobile device OS vulnerabilities since 2011, and businesses are realizing the increasingly critical need to protect company—and customer data. As networking environments have evolved, IT departments have adapted to growing security threats in mobile devices. Cabir, the first virus that infected smartphones, reared its ugly head in 2004, and by the time iPhones and other smartphones emerged, a whole new generation of security woes had been born.
Although unified communications (UC) systems and contact center solutions have previously been thought of as separate entities, cloud technology has increasingly facilitated collaboration between the two. The Cloud removed the restrictions of on-prem hardware which enables the contact center solution's remarkable versatility and fluidity - both crucial strengths required to provide the increasingly personalized and convenient services demanded by customers in the digital age.
As you continue to evolve your portfolio to keep up with the evolution of technology, learning how to bundle next-gen technologies, such as network and Unified Communication (UC), can help you make a more organic transition to selling digital transformation solutions, which can be easier to manage and scale as you grow your business.
Cloud is changing the network. According to Frost & Sullivan, almost 70% of IT decision makers in the U.S. report that they will be replacing branch routers with an SD-WAN appliance. Additionally, nearly three-quarters of US respondents report that they plan to include cloud-based security services with their SD-WAN solution.
The opportunities for CCaaS sales are not limited to a specific vertical or business size; companies of all sizes and of all verticals want to reap the rewards of customer satisfaction and loyalty, both of which ultimately have direct impact on their topline revenue in the form of things like decreased customer churn, increased lifetime value of a customer and increased customer advocacy. They also see additional operational benefits in improved agent utilization and lower total cost of ownership.
As you discuss security plans with your customers, taking a layered approach is the best way to achieve a sound security strategy. Download our solutions sheet to understand internal, external and 3rd party security solutions that you can offer to your customers today.
TBI closed out the year by adding several new vendors in 2018. For reference, take a look at the updated overview of TBI’s complete portfolio. Leverage your channel manager to better understand each provider’s value proposition and how best to position them.
Worldwide security spending will reach $124 billion in 2018 - Gartner
Across the globe, companies are moving quickly towards virtualized environments to work smarter and faster, seeking the latest cloud technology to help streamline workloads, offset costs and reduce overhead and capital expenditures. Advancements in technologies to meet these demands create large gaps in an organization’s overall IT strategy and more importantly, their security strategy.
You’ve probably heard the term multi-cloud environment tossed around a lot lately, but do you really understand what it is?
Introduce Backup as a Service and enhance your reputation as a trusted advisor by protecting your customers’ data. The BaaS conversation can lead into a disaster recovery plan, bundle with other cloud commute services,
technical support and possibly managed services. Here's how to get started.
TBI is all about helping our partners succeed, and we know that marketing isn’t simply an important component to our partners’ businesses; it’s the core. Without marketing, a business could offer the best service or product in the industry, but potential customers wouldn’t know they existed.
Assessing storage solutions? What’s the best fit for your customer? A fully managed cloud-based solution? On-prem and managed in-house? Or a mix of the two?
October 2017, Synergy Research reported that the UCaaS market is accelerating at an annualized rate of 29%, as strong UCaaS adoption continues to drive the market. Once seen as technology for improved communication, UCaaS is now viewed as a platform that helps increase productivity. The resulting increase in revenue from this improved productivity is one of the main drivers accelerating the growth of the UCaaS in mid-market and enterprises businesses.
The Golden Age of Communication
The market for UCaaS has made a fairly dramatic evolution over the past decade; most businesses are aware of the benefits of cloud options from a TCO perspective and are considering future migrations. However, many businesses also express concerns regarding the risks and challenges associated with a move to the cloud especially those larger in size. More specifically, organizations with more intricate IT and telecom environments often delay cloud adoption, due to existing premise-based UC investments.
Whether SMB or enterprise, businesses are moving their hardware and IT infrastructure to the cloud. Cloud migration requires customers to plan strategically - help them understand solutions, considerations for environments (public, private or hybrid) and service delivery options.