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*This article was originally published by The VAR Guy.

With cloud computing catching the attention of CFOs, COOs and CMOs, VARs need to ask the right questions to determine what companies are best served by a public, private or hybrid cloud architecture as the network foundation for their business applications.

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By the year 2018,the Unified Communications as a Service  (UCaaS) market will reach $5.3 billion. This is according to market research firm Wainhouse Research.

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Looking to step into the Cloud market but don't know where to start?

You've come to the right place!

Our Cloud Application Cheat Sheets give you a crash course in some of the most popular Managed Application solutions your customers are looking for, like Microsoft Office 365, Microsoft Exchange, Desktop as a Service, and more.

Download our Cloud Application Cheat Sheets right here to learn more about each solution and the TBI providers who support it.

 

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When we talk about our technology being smart, I think of Buzz Lightyear. Specifically, I think of Buzz in his more delusional days in the first Toy Story film, when he genuinely believed that the laser pointer in his arm was a dangerous laser beam and not simply a red beam of light.

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While high-level catch phrases won the day in non-IT circles this past year, the emergence of unified communications-as-a-service (UCaaS) — packaged telephony functions integrated with messaging, mobile, and productivity apps — made 2014 the year of voice.

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In the last five years, 90% of companies began turning to (or at least began investigating) the cloud to build infrastructure, store data, address business continuity and disaster recovery issues, and to run applications. This according to a new study published by IT industry analysts at CompTIA.

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Step One: Don't Dump the IT Director

** This is a partial recap of the fourth webinar in our convergence series, How to Sell Cloud as a Business Technology Adviser: Part 2. You can watch the whole recorded webinar here.

Many of our agents have been told by industry “experts” that in order to close a cloud deal with an enterprise company, they’ve got to jump over the IT director’s head and speak directly with the C-suite. While speaking to the C-suite is more often than not the end goal, we’ll argue that the IT director is still an extremely valuable relationship for you to cultivate.

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“The first rule of Fight Club is you do not talk about Fight Club. The second rule of Fight Club is you do not talk about Fight Club!

Tyler Durden, Fight Club

 

When TBI talks with its partner community about cloud computing, we find a shockingly similar approach to Tyler Durden’s character in Chuck Palahniuk’s seminal work, Fight Club.

“The first rule of cloud computing is you do not talk about cloud computing.”

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Dave Michels is one of my favorite industry pundits. Behind the curmudgeonly exterior resides a very shrewd mind with often key insights. He knows intimately where technology has been and where it is going, often ahead of the “in the know” pack.

Dave is especially adept at sounding the death knell for those industries he views as behind the curve as well as woefully behind the times. In his sights for quite awhile has been premises-based communications.

Dave’s most recent bow shot, “Premises-Based UC is Over”, lays out several specific reasons why the channel should look hard at moving its customers to cloud communications solutions.

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