“The first rule of Fight Club is you do not talk about Fight Club. The second rule of Fight Club is you do not talk about Fight Club!”

Tyler Durden, Fight Club

When TBI talks with its partner community about cloud computing, we find a shockingly similar approach to Tyler Durden’s character in Chuck Palahniuk’s seminal work, Fight Club.

“The first rule of cloud computing is you do not talk about cloud computing.”

Dave Michels is one of my favorite industry pundits. Behind the curmudgeonly exterior resides a very shrewd mind with often key insights. He knows intimately where technology has been and where it is going, often ahead of the “in the know” pack.

Dave is especially adept at sounding the death knell for those industries he views as behind the curve as well as woefully behind the times. In his sights for quite awhile has been premises-based communications.

Dave’s most recent bow shot, “Premises-Based UC is Over”, lays out several specific reasons why the channel should look hard at moving its customers to cloud communications solutions.