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Although unified communications (UC) systems and contact center solutions have previously been thought of as separate entities, cloud technology has increasingly facilitated collaboration between the two. The Cloud removed the restrictions of on-prem hardware which enables the contact center solution's remarkable versatility and fluidity - both crucial strengths required to provide the increasingly personalized and convenient services demanded by customers in the digital age.  

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The opportunities for CCaaS sales are not limited to a specific vertical or business size; companies of all sizes and of all verticals want to reap the rewards of customer satisfaction and loyalty, both of which ultimately have direct impact on their topline revenue in the form of things like decreased customer churn, increased lifetime value of a customer and increased customer advocacy. They also see additional operational benefits in improved agent utilization and lower total cost of ownership.

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Survey says 95% of IT leaders see a direct connection between communications technology and business profitability.

The expectations of customers today include brand interactions and experiences that are completely seamless and effortless no matter the location, time or touchpoint. Welcome to the Age of the Customer. In this era, digitally-savvy customers are changing the rules of business, creating opportunities for companies that can adapt to the evolving environment and risking the sustainability of those that can’t.

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This article was written by Zane Long, SVP Global Channel Sales, RingCentral

Today, engaging with customers over digital channels is crucial to business success. Almost 70% of the North American population is online. Social media, internet surfing, mobile and desktop messaging apps have woven themselves into our daily lives. In as little as five years, a customer’s options to communicate with businesses have increased significantly. Long gone are the days when you called a company, left a message, and never received a response. Nowadays, customers expect to communicate in a way that is most convenient for them.

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TBI is committed to providing our partners with valuable information that helps drive sales and grow their businesses. We surveyed hundreds of customers from several of our large partners, asking them about their current technology and future needs. We talked about everything from their technology assessment cycle to their disaster recovery plans.

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October 2017, Synergy Research reported that the UCaaS market is accelerating at an annualized rate of 29%, as strong UCaaS adoption continues to drive the market. Once seen as technology for improved communication, UCaaS is now viewed as a platform that helps increase productivity. The resulting increase in revenue from this improved productivity is one of the main drivers accelerating the growth of the UCaaS in mid-market and enterprises businesses.

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In 2017, Contact Center trends focused around data integration. In 2018, there has been a renewed emphasis on showing increased business value through the use of more intelligent contact centers. With the advent of social integration, machine learning, chat bots, and powerful analytics as part of CCaaS solutions, or as add-on solutions, contact centers are being transformed into holistic customer intelligence hubs.

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As customers begin to transition their voice solutions into a virtual environment with UCaas, it is the perfect opportunity for you to identify other solutions their business can benefit from. Leverage this map of discovery questions to help you determine what other solutions you can offer to help optimize your customers’ business.

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TBI offers you access to top rated CCaaS players from all of Gartner’s Magic Quadrants. Each one offers you a little something different, work with TBI to find the best solution for your customer. Here is what we like most about these Magic Quadrant players.

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Streamlined processes. Improved efficiencies. Refined manageability. What do these have in common? They all help improve the cost-effectiveness and overall customer service of a Contact Center. 

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Businesses of all sizes have employees, teams and departments that engage with both internal and external customers on a regular basis. Whether a new business or one already running a 24x7x365 operation, valuable time and money can be wasted maintaining, upgrading, and troubleshooting a contact center system. And when customers need support, if outdated technology gets in the way, businesses can lose much more than sales – they lose opportunities to build long-term customer relationships, eroding the value of your company’s most important asset: customer loyalty and the repeat business it brings.

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International opportunities in the channel are on the rise. Download our comparison guide to learn what international providers and solutions you can offer with TBI.

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A few weeks ago, the tech world was flipped on its head when Avaya filed for Chapter 11 bankruptcy. Since the turn of the Millennium, the multinational technology company dominated the market with its contact center, Internet telephony, wireless data communications, and CRM software offerings. However, despite making 75 percent of its revenue off software and services in 2016, its tardiness to enter the cloud space has ultimately led to the dire straits it finds itself in today.

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Collaboration has evolved drastically over the past several years due to the proliferation of unified communications, conferencing and collaboration tools. Learn how your customers can utilize these tools to improve business practices.

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Trends and selling through the channel.

A report by Technavio, Global Contact Center Market for 2015-2019, shares that the American contact center market will exceed $5 Billion by 2019, growing at a CAGR of over 7%.

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I doubt you've gone a few days without hearing one of these terms: smart car, smart home, smart city, smart grid or smart phone.

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