Security. Everyone is talking about it and everyone claims they are following guidelines and securing their data, but I am still consistently being asked the same question from partners, "where do I start?" Everyday partners hear about various vendors and solution portfolios, but they’re still struggling with the best way to broach the subject with end-users. There is concern that using various statistics about the importance of security comes off as a scare tactic, and understandably that’s not the way they want to be perceived by their customers.
In the same way that you may decide to drink Orange Juice for a Vitamin C boost, workout to improve your overall health, or avoid those cookies that showed up for a co-worker’s birthday, you can take all the right steps and still succumb to illness. Security is no different; no matter how “secure” you or your clients are, there is always risk. However, fear not because there are still many steps you can take to minimize risk and ensure the best health and longevity for both you and your clients’ organizations.
Worldwide security spending will reach $96 billion in 2018 - Gartner
Across the globe, companies are moving quickly towards virtualized environments to work smarter and faster, seeking the latest cloud technology to help streamline workloads, offset costs and reduce overhead and capital expenditures. Advancements in technologies to meet these demands create large gaps in an organization’s overall IT strategy and more importantly, their security strategy.
In 2018, Channel Partners are dealing with a ridiculously high amount of marketing fluff and fear tactics. Never before has there been so much interest in the channel from Wall Street, equity firms, and end users themselves. All of this attention and spotlight means more vendors developing programs, more complexity as vendors merge with one another, and more emerging solutions that the channel is told to sell lest they miss out on the “skills pivot” that is necessary to handle “digital transformation.”
A majority of companies have some sort of firewall. Many feel a false sense of protection and don’t even know the potential risks of insufficient armor.
Trends in mobility and IoT are leading to more data, how does this create opportunity in the channel?
Start providing cloud “as a service” solutions like Backup as a Service (BaaS) Disaster Recovery as a Service (DRaaS) and Business Continuity (BCaaS). Not only are these incredibly effective in making sure your clients’ business operations are protected and uninterrupted, they’re easy avenues to help ease, sometimes otherwise hesitant, business owners into moving over to a cloud solution model.
Introduce Backup as a Service and enhance your reputation as a trusted advisor by protecting your customers’ data. The BaaS conversation can lead into a disaster recovery plan, bundle with other cloud commute services,
technical support and possibly managed services. Here's how to get started.