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Security. Everyone is talking about it and everyone claims they are following guidelines and securing their data, but I am still consistently being asked the same question from partners, "where do I start?" Everyday partners hear about various vendors and solution portfolios, but they’re still struggling with the best way to broach the subject with end-users. There is concern that using various statistics about the importance of security comes off as a scare tactic, and understandably that’s not the way they want to be perceived by their customers.

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In the same way that you may decide to drink Orange Juice for a Vitamin C boost, workout to improve your overall health, or avoid those cookies that showed up for a co-worker’s birthday, you can take all the right steps and still succumb to illness.  Security is no different; no matter how “secure” you or your clients are, there is always risk. However, fear not because there are still many steps you can take to minimize risk and ensure the best health and longevity for both you and your clients’ organizations.

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Worldwide security spending will reach $96 billion in 2018 - Gartner

Across the globe, companies are moving quickly towards virtualized environments to work smarter and faster, seeking the latest cloud technology to help streamline workloads, offset costs and reduce overhead and capital expenditures. Advancements in technologies to meet these demands create large gaps in an organization’s overall IT strategy and more importantly, their security strategy.

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In 2018, Channel Partners are dealing with a ridiculously high amount of marketing fluff and fear tactics.  Never before has there been so much interest in the channel from Wall Street, equity firms, and end users themselves. All of this attention and spotlight means more vendors developing programs, more complexity as vendors merge with one another, and more emerging solutions that the channel is told to sell lest they miss out on the “skills pivot” that is necessary to handle “digital transformation.”

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A majority of companies have some sort of firewall. Many feel a false sense of protection and don’t even know the potential risks of insufficient armor. 

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Trends in mobility and IoT are leading to more data, how does this create opportunity in the channel?

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Start providing cloud “as a service” solutions like Backup as a Service (BaaS) Disaster Recovery as a Service (DRaaS) and Business Continuity (BCaaS). Not only are these incredibly effective in making sure your clients’ business operations are protected and uninterrupted, they’re easy avenues to help ease, sometimes otherwise hesitant, business owners into moving over to a cloud solution model.

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Introduce Backup as a Service and enhance your reputation as a trusted advisor by protecting your customers’ data. The BaaS conversation can lead into a disaster recovery plan, bundle with other cloud commute services,
technical support and possibly managed services. Here's how to get started.

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General Data Protection Regulation (GDPR), familiar with it? It’s Europe’s new data privacy regulation, approved in April 2016 and rolling out May 2018, just 8 months from now, hence the buzz.

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Securing customers’ information is becoming more important than ever. Damages from cybercrime are expected to exceed $6 trillion annually by 2021. Malware is constantly evolving; DDoS attacks are on an exponential rise and ransomware is no longer just a threat to enterprise organizations, but to every company that is online.

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IoT is on the rise, creating a greater need to secure and manage end points and a perfect opportunity to position security. As connected devices increase on the network, end users need guidance to ensure they are protected. Download our guide to learn the security risks associated with IoT and what solutions to sell, now.

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In our line of business, it’s nearly impossible to make it through a work day without reading an article about how IT spending on cloud is accelerating or how more workloads are being moved to cloud environments. We all know how great cloud is and the benefits it can bring to a business, but contrary to popular belief, it’s not always the sole answer. In some cases, including colocation is necessary to ensure the best business outcomes for your customers.

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To effectively sell to competitive verticals like healthcare, finance, and retail, you must understand the challenges businesses within them face. Download our guide to uncover these pain points and how to solve them.

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The rise of IoT devices has made life more convenient for consumers, but has also made the internet more dangerous for businesses. Just recently, a massive DDoS attack knocked some of the world’s most prominently visited websites offline, including Twitter, Netflix, Reddit, and Amazon. The culprit? A botnet comprised of internet-connected consumer devices like cameras, DVRs, and automated thermostats.

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The American public’s awareness of DDoS attacks dramatically exploded this past week to a reality that is affecting their personal, everyday lives. Previous attacks – like the DDoS attack on the NSA – garnered media coverage and brought the effects of DDoS into the periphery of everyday citizens.

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Massive DDoS attacks have become too common in today’s internet landscape. Just the other week, some of world’s most trafficked websites, including Twitter, Amazon, Reddit, and Netflix, were crippled by a heinous assault on their DNS provider. Three separate influxes of traffic were sent from thousands of connected devices, causing performance issues and outages throughout the day.

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With the increasing rate of DDoS attacks, now is an opportune time to speak with your customers and identify the right network-based security protocols and solutions needed to protect their business. Download our overview of DDoS to learn its implications, how to prevent attacks and qualifying questions to ask your customers.

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As you saw in the other week, no company is too large to fall victim to a cyber-attack. Because threats continue to grow in frequency, magnitude, and complexity, organizations of all sizes need a security solution that constantly improves itself to combat advanced attacks. Level 3’s Adaptive Network Security (ANS) effectively does this, even if a business is receiving network solutions from another provider.

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Southwest Airlines suffered an outage in July, grounding its fleet nationwide and cancelling more than 2,300 flights. The culprit was determined to be a lone router at Southwest’s Love Field data center, causing an estimated $54mm outage cost to the company according to The Dallas Morning News.

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40% of businesses do not reopen after a disaster. Protect your customers from catastrophes with the right Disaster Recovery solution, whether it is on or off-premise, physical or virtual, Disaster Recovery as a Service (DRaaS) can restore normal operations in minutes. Download our selling guide and learn how to start the conversation with your customers.

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