A transformation has been happening in the telecom space as traditional, transactional services are making way for more complex – and more profitable – cloud-based solutions. And with this shift, many partners are facing a new selling challenge: balancing fresh, hearty opportunities while still satisfying customers’ simpler, more transactional needs. Several partners have built their business on network and more transactional services and, understandably, are not looking to abandon that book of business. How can these partners continue to grow their business with higher margin sales activity while maintaining and growing their existing revenue stream?

Go into 2020 equipped with the tools you need to make this your most successful year yet! TBI invests in a multitude of resources to make your sales faster, easier and more profitable. And as a busy selling partner wearing many hats, you need to rely on all that's available to you. Better connect with customers and augment your existing sales efforts using these TBI resources. Some you may already be familiar with and using. Some may be new to you. But all are valuable and can make a big difference in your business.

Blogs are informal articles written for the purpose of showing your thought leadership and expertise on a topic. Blogging provides a myriad of benefits not only to your website, but to your business overall.

Here are five quick tips to help you get started on the path to blogging.

Do you want your customers and prospects to do something like sign up for your newsletter, call you for a consultation, or attend an event you’re hosting? Having a solid call-to-action (CTA) can do wonders to help with any of these items. Read on to find out more tips and tricks to help you get your readers to do what you want them to—and soon.

Optimizing Your LinkedIn Profile for Business Networking

We’ve entered an age when your professional social media presence is just as, if not more important than your physical presence. The reason? You can reach a wider breadth of people on social media, and it can help you create those in-person, physical connections that can spur sales opportunities or meetings that lead to profitable partnerships. Your LinkedIn profile has become a visual business card for your professional image, which is why it’s important that you optimize it. Let’s walk you through a few basic steps to optimize your profile.

Social media is not only a powerful branding tool, but it is also a tool that can have a large impact on your sales numbers. We’ve broken down the steps for you on how to utilize social media to widen the breadth of your customer base and most importantly – SELL MORE - with our Social Selling Funnel Infographic!

Last year, the term ‘digital transformation’ was viewed as just a buzz word. In 2018, it became much more than that; it is now a term used to describe technology changes, typically involving some type of virtualization – be it cloud migration, layered applications, security upgrades, etc.

Tips for Marketing Your Event

Events are a great way to get in front of your existing customers and engage with new potential customers. Since we host dozens of events a year, we have shared a little bit of our secret sauce when it comes to marketing an event and getting return on your investment.

Fiber has exploded in a big way over the past year. All the major telecom and cable companies have been making massive capital investments in an effort to replace their current network assets, which are becoming increasingly outdated and are costly to maintain.

Strategic Planning and the Path to Success.

TBI is all about helping our partners succeed, and we know that marketing isn’t simply an important component to our partners’ businesses; it’s the core. Without marketing, a business could offer the best service or product in the industry, but potential customers wouldn’t know they existed.

Email marketing is one of the most effective and least costly methods of direct communication between you and your customers/prospects.

Things you may not have thought of...

Security. Everyone is talking about it and everyone claims they are following guidelines and securing their data, but I am still consistently being asked the same question from partners, "where do I start?" Everyday partners hear about various vendors and solution portfolios, but they’re still struggling with the best way to broach the subject with end-users. There is concern that using various statistics about the importance of security comes off as a scare tactic, and understandably that’s not the way they want to be perceived by their customers.

In the same way that you may decide to drink Orange Juice for a Vitamin C boost, workout to improve your overall health, or avoid those cookies that showed up for a co-worker’s birthday, you can take all the right steps and still succumb to illness.  Security is no different; no matter how “secure” you or your clients are, there is always risk. However, fear not because there are still many steps you can take to minimize risk and ensure the best health and longevity for both you and your clients’ organizations.

In 2018, Channel Partners are dealing with a ridiculously high amount of marketing fluff and fear tactics.  Never before has there been so much interest in the channel from Wall Street, equity firms, and end users themselves. All of this attention and spotlight means more vendors developing programs, more complexity as vendors merge with one another, and more emerging solutions that the channel is told to sell lest they miss out on the “skills pivot” that is necessary to handle “digital transformation.”

Everyone talks about ‘cloud’ and defines it in their own way. Because of the various definitions and interpretations, the topic of cloud has become an instant eye-roll or sense of boredom when brought up.

In 2017, Contact Center trends focused around data integration. In 2018, there has been a renewed emphasis on showing increased business value through the use of more intelligent contact centers. With the advent of social integration, machine learning, chat bots, and powerful analytics as part of CCaaS solutions, or as add-on solutions, contact centers are being transformed into holistic customer intelligence hubs.