TBI Blog

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Mary Khoury, from Broad Sky Networks.

Mary is the marketing director at Broad Sky Networks, where she manages the rapidly growing brand and channel marketing programs for 4G and future 5G wireless networking solutions.  

Her love for technology marketing started in the semiconductor industry, where she managed global marketing campaigns for EKC, now owned by Dupont. Mary next jumped at the opportunity to launch the brand for a then-new telecom start-up, MegaPath Networks, where she worked with direct and channel B2B sales teams. At MegaPath, her interest grew in channel marketing—working with sub-agents, resellers, and VARs to develop sales enablement and MDF programs to expand their telecom portfolio and revenues. Over the past 25 years, Mary has held marketing leadership roles in the telecom, semiconductor, and renewable energy space to educate and sell technology solutions for businesses. 

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Heather Stene, from Verizon.

Heather Stene leads Commercial Channel Operations for Verizon Business Group. With responsibility for channel program management in service to VBG’s sales leaders and partner stakeholders, her team manages program strategy and execution, the partner ecosystem, and performance analysis.

In her 25+ years of industry experience, Heather has led teams with increasing responsibility spanning sales, engineering, channel marketing, sales operations, and product management. Throughout her career, she has consistently delivered on results while focusing on the customer and partner experience.

Heather holds a B.S. in Management from Purdue University.   As an avid reader, special education advocate, and football fan, Heather enjoys volunteering in her kids’ school activities . She and her family live in the greater Indiana area.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Lauri Martinez, from PGi.

Lauri Martinez has over 20 years in B2B marketing within the IT & Telecommunications industries.  Within these roles, Lauri was responsible for developing and managing various channel marketing programs; creating and executing regional marketing strategies for direct and indirect sales teams; creating sales enablement tools to assist in progressing pipeline; and running over 100 marketing consultations with various IT and Telecom organizations. Currently, Lauri is the Sr. Director of Field, Channel & Customer Marketing at PGi where she handles all market with, to and through campaigns for the channel organization, assists with new partner acquisitions, manages all field marketing campaigns and works with various teams on wallet share growth and churn reduction initiatives for PGi’s customers . In addition, Lauri oversees PGi’s voice of the customer initiatives, focusing on developing quotes, positive reviews and customer advocacy for PGi and their GlobalMeet virtual event solutions.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Christine Rawlinson, from Interxion: A Digital Realty Company.

With over 20 years experience in Channel, working with well-known technology brands, Christine Rawlinson is now the Director of Partner & Alliances for EMEA North at Interxion, A Digital Realty company. Her expertise in building out successful Channel businesses brings her to her current role.

As one of the founders of the Global Channel Program for Equinix and having spent 10 years in a B2B Channel agency working with clients such as Microsoft and Symantec to drive millions of dollars of incremental business through a broad range of Channel initiatives, Rawlinson is a strong Channel player and an asset to a company that is in the early stages of its Channel journey.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Amy Brown, from Viasat.

Amy started her career at a boutique advertising and branding agency, where she worked with Fortune 500 companies in packaged goods, spirits, fashion, and consumer electronics. During her time at the agency, she discovered her passion for the technology industry, which lead her to her current marketing role at Viasat.

Over the past 15 years, Amy has led multi-million-dollar marketing campaigns to reach consumers, businesses, and governments. She is passionate about doing what’s right for the customer and driving alignment across teams throughout the entire customer journey.

She is currently responsible for Viasat’s B2B connectivity marketing strategy which includes research to inform market entry and product development, go-to-market, channel marketing, customer communications and retention, and everything in between.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Marcela Gonzalez Cagle, from Vonage.

Marcela Gonzalez Cagle joined Vonage in 2016 and has been successfully helping shape the channel marketing strategy, to drive regional expansion, execution and enablement for the Vonage partner community. With more than 10 years of experience in branding, events and partner marketing, Gonzalez Cagle has played a key role in the launch of the Vonage Partner Network, including the Program's expansion into the UK, and the Company's overall channel sales strategy.

Prior to joining Vonage, Gonzalez Cagle worked at Next Marketing managing the alliance partnership in Latin America with HP, Microsoft and Intel. She also helped develop the channel marketing program, MDF program and partner portal for Clear Wireless Internet following its launch in 2010. Gonzalez Cagle is originally from Colombia, raised in Atlanta and now lives with her husband and daughter in Brooklyn. She is fluent in Spanish and loves to travel.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Julie Babiracki, from Consolidated Communications.

Julie Babiracki serves as the National Partner Manager for Consolidated Communications, working with master agents and their sub-agents to educate them on everything they need to know to be successful at Consolidated Communications. She has worked with channel partners within the telecommunications industry for over 16 years, helping partners provide effective solutions for their customers. Julie is passionate about helping partners reach their full potential and is their champion to make sure their voice is heard and their needs are met.

Julie holds a Bachelor of Science degree from South Dakota State University and Master of Science degree from the University of Wisconsin, La Crosse.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Rachel Law, from Fusion.

Rachel Law is the Senior Manager of Channel Marketing at Fusion Connect. She manages all partner sponsorships and helps to build lasting relationships between Fusion and its Partners. In her role, Rachel manages all of the daily tasks along with marketing events, campaigns and communications for the channel. She has been with Fusion for the last 7 years and believes strongly that good communication internally and externally is the key to success. Prior to Fusion, Rachel was the Director of Operations for a bio-medical company in the Bay Area and held positions such as Senior Sales Associate & Project Manager for a medical software company out of Seattle, WA. Her multi-faceted business experience allows her to bring a holistic approach to her channel marketing role. When not at work Rachel can be found volunteering with her husband through their local Kiwanis Club where she currently holds the office of President or visiting and traveling with friends and family.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Victoria Welichko, from MetTel.

Victoria has been a part of the channel for the entirety of her adult career! After graduating from Montclair State University with a Marketing and Management degree, Victoria started her career as an inside account manager at a large value added reseller supporting higher education accounts. She then made an internal career shift to follow her goals of becoming a marketer by supporting all public sector field events, programs and sales enablement. Victoria was recently brought on to MetTel’s Marketing Team as the only Field Marketing Manager where she supports field events, webinars and field strategy for channel sales, enterprise direct sales and federal government sales.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Mayka Rosales-Peterson, from Telesystem.

As the Channel Marketing Coordinator for Telesystem, Mayka Rosales-Peterson is responsible for developing and implementing marketing and development activities across all areas of Telesystem’s indirect partner channel including; creating partner incentives, managing and developing events and external channel communications. 

Mayka currently serves as the co-chair of the communications committee, member of the membership committee for the Alliance of Channel Women, member of Xposure Inclusion and Diversity Council and committee member of Channel Partners/Channel Futures Allies of the Channel Council

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Kathy Mazza, from 8x8.

Kathy Mazza is a key member of 8x8’s channel leadership team and holds the position of Regional Vice President for Strategic Channels in North America. Kathy has over 20 years of experience in IT and technology with a track record of success in sales, product management, and operations roles. Kathy is highly respected in the partner community with recent recognitions such as Intelisys’ National Channel Manager of the Year 2019 as well as CRN 2020 Women of the Channel. Kathy graduated from Texas State University in San Marcos, TX, with a degree in Business Administration with a concentration in Management and Marketing.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Ellen Cahill, from AireSpring.

Ellen Cahill is a strategic marketing expert with more than 20 years of proven results in the hi-tech and telecommunications industry. In her current role as SVP Marketing at AireSpring, she is key member of the executive management team and has helped transform that company into an industry leader. She is the founder of Natural MD Search and has served as VP of Marketing for a number of successful venture-backed software companies such as IT security provider Beyond Trust, and B2B mobile solutions provider Thinque. Ellen is accomplished in relaunching companies under new corporate brand images to accelerate revenue and  integrate product lines into existing portfolios. She is recognized as a highly savvy marketing guru with specialties including Software-as-a-Service (SaaS), cloud computing, product marketing, and lead generation.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Brenna Sadler, from AT&T.

Brenna Sadler, AT&T Partner Solutions, started her career with AT&T 21 years ago on the direct side of the business and has held various positions in both direct and indirect including sales support, sales operations, and project management. In her current role in the Masters Organization, she is responsible for project managing all organizational strategic initiatives, collaborating with key segment and business partners, and building executive relationships with Master Agents. Brenna also leads the Employee Engagement Council, and is the Skills Ambassador, where she is responsible for facilitating training for new and existing employees.

Brenna loves to travel, play tennis, and keeps very active chasing her three small children and volunteering in her community where she resides in Boca Raton, FL.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, JoElla Aranda, from CenturyLink.

JoElla is a telecom industry veteran with more than 20 years of experience in a variety of marketing, business development and sales operations positions. She began her career with CenturyLink (then US West) and has held numerous roles on both the Direct and Indirect sides of the business, and has focused on the Indirect Channel for the majority of her tenure. In her current role as a Field & Partner Engagement Manager, JoElla works directly with CenturyLink’s partners, including TBI, to collaborate and execute on a variety of impactful marketing programs, campaigns and tools that help partners drive growth with CenturyLink.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Daniela Ellis, from Masergy.

Daniela Ellis is Channel Manager at Masergy, covering partners in EMEA and rest of world. Having been with Masergy for 18 months, Daniela has been a part of the channel overhaul, as Masergy became completely partner focused. This has allowed room for developing new and creative ideas to drive partner activity and engagement, with a focus on working with and for the partner at the center of all decisions.

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Brittany Caito, from Comcast Business.

Brittany Fuller Caito is a Senior Manager of Field Engagement in the Comcast Business Indirect Channel program. She is an industry veteran with over 10 years of channel and telecom experience in various roles at Time Warner Cable, Broadview Networks and Windstream.  Brittany employs a unique, out of the box, perspective to develop bold, new strategies. In her current role at Comcast Business, she is focused on driving marketing activities and field engagement to help create net new sales opportunities and accelerate existing sales opportunities. 

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TBI celebrates notable industry leaders and professionals making an impact in telecom. Learn more about Woman of the Channel, Irene Paitakes, from Verizon.

Irene is the Nat’l Channel Manager for the Business Agent Program, responsible for sales, strategy, execution and the client relationship.  Her focus is on maximizing growth and profitability by leveraging the unique distribution and capabilities of TBI's partner ecosystem, making Verizon a market leader in the Channel space. 

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Telecom Master Agent and technology distributor, TBI, highlights Woman of the Channel, Ashley Kain from TBI.

As TBI’s Office Manager and Executive Assistant, Ashley is responsible for ensuring that both the Chicago and Portland offices run smoothly, as well as supporting TBI’s executive team, including Geoff Shepstone, President of TBI.

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Telecom Master Agent and technology distributor TBI highlights Woman of the Channel, Amanda Jardine from RingCentral.

Amanda has been in the indirect channel marketing game for almost 20 years, starting out at Qwest Communications when the channel team and concept was just starting.

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Telecom Master Agent and technology distributor, TBI, highlights Woman of the Channel, Jessie Perchonok from TBI.

As TBI's Marketing Coordinator, Jessie is responsible for sales enablement initiatives; she provides reports, creates collateral, and keeps sales and marketing aligned.

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