Gone are the days of direct mail and door-to-door marketing. Companies can now utilize the primarily free tool of social media to increase brand awareness and convert prospects or upsell customers. Bottom line: Social Media for your business is FREE marketing and a FREE selling tool.
In B2B business, we recommend focusing on two channels: LinkedIn and Twitter. You can certainly use Facebook if you want to. However, if you’re just now dipping your toes into social media or don’t necessarily have a large bandwidth, we recommend focusing on LinkedIn and Twitter first. Here are our top recommendations and why they’re important:
Utilize Your Channels to Prospect
On LinkedIn, there are many ways you can prospect. Check out our LinkedIn Tips & Tricks Guide for more extensive tips on Social Selling on LinkedIn.
The Power of a Mention and a Hashtag
It’s important to leverage publications, people and companies in your social media posts to get more eyes on your content and message. That is why you utilize the (@) symbol to mention these individuals, company pages and new publications when relevant. They will get an alert that they were mentioned and their audience/followers will also see it.
Hashtags are signified by a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Whenever a user adds a hashtag to their post, it's able to be indexed by the social network and becomes searchable/discoverable by other users. Hashtags give your posts even more visibility and engagement.
ABOUT THE AUTHOR
As Digital Marketing Manager at TBI, Amanda is responsible for creating and writing engaging content and assisting with internal and external communications programs. She manages a portion of the digital marketing efforts for both the TBI and Omni Center teams, including social media strategy and execution. You can reach Amanda at firstname.lastname@example.org connect with her on LinkedIn.
There’s a lot more to social media we can train you and your team on. Contact our social media guru, Amanda Roszkowski at email@example.com.