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Why Social Media is Important for Your Business

Utilizing Social Media for Your Business

The WHY

Gone are the days of direct mail and door-to-door marketing. Companies can now utilize the primarily free tool of social media to increase brand awareness and convert prospects or upsell customers. Bottom line: Social Media for your business is FREE marketing and a FREE selling tool.

The HOW
In B2B business, we recommend focusing on two channels: LinkedIn and Twitter. You can certainly use Facebook if you want to. However, if you’re just now dipping your toes into social media or don’t necessarily have a large bandwidth, we recommend focusing on LinkedIn and Twitter first. Here are our top recommendations and why they’re important:

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Utilize Your Channels to Prospect

On LinkedIn, there are many ways you can prospect. Check out our LinkedIn Tips & Tricks Guide for more extensive tips on Social Selling on LinkedIn.

The Power of a Mention and a Hashtag

It’s important to leverage publications, people and companies in your social media posts to get more eyes on your content and message. That is why you utilize the (@) symbol to mention these individuals, company pages and new publications when relevant. They will get an alert that they were mentioned and their audience/followers will also see it.

Hashtags are signified by a word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. Whenever a user adds a hashtag to their post, it's able to be indexed by the social network and becomes searchable/discoverable by other users. Hashtags give your posts even more visibility and engagement.

 

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ABOUT THE AUTHOR
As Digital Marketing Manager at TBI, Amanda is responsible for creating and writing engaging content and assisting with internal and external communications programs. She manages a portion of the digital marketing efforts for both the TBI and Omni Center teams, including social media strategy and execution.  You can reach Amanda at aroszkowski@tbicom.com connect with her on LinkedIn.

There’s a lot more to social media we can train you and your team on. Contact our social media guru, Amanda Roszkowski at aroszkowski@tbicom.com.